Case Study Malaysias Retail Pharmacy Marketing Essay

Contextual analysis Malaysias Retail Pharmacy Marketing Essay Objective The report expects to give a diagram retail drug store industry and assess factors that impel and control the market, government strategies, deals patterns, likely development and market standpoint. Moves identified with the pharmaceutical retail division will be laid out and surveyed, and bits of knowledge into showcasing plans being sent to take advantage of accessible market openings in Malaysia will likewise be examined. Malaysias retail drug store : a diagram Malaysia comes in at fifth in medicinal services consumption when contrasted with select Asian countries, and is developing at roughly 13% every year (Frost Sullivan 2008). The all out national consumption on medicinal services in 2009 surpassed USD 7 billion, and is anticipated to outperform USD 10 billion by 2020. Retail drug store segment by and by anyway contributes just to 17% of the complete consumption just because of limitations relating to government arrangements, calling workforce, and populace discernment. The retail drug store area customarily can be portrayed utilizing association size and item/administration blend standards. Sole units are involved principally of free drug stores, generally possessed by drug specialists. Numerous unit drug store associations, or chains, can be separated into little chain and huge chain (for example at least 30 units). Notwithstanding association size, the retail drug store segment can be portrayed by the item/administration blend of the associations, however there is some obscuring of this qualification. Some customary classifications incorporate, market (for example Age), and, excellence and social insurance stores (for example Watchman, Watsons). Unadulterated medication store is essentially non-existent in the Malaysian retail drug store segment because of no administering partition between the drug specialists and clinical professionals whereby pharmaceutical items can be sold and apportioned by clinical experts too. Therefore, this arrangement, have and still adversely affecting the drug store calling practice and retail reasonability of unadulterated medication store in Malaysia. Along these lines, current retail drug stores commonly offer both pharmaceutical and non-pharmaceutical item/administrations to keep up reasonable in Malaysian market. The significant members in the Malaysian retail drug store scene are global organizations, for example, GCH Retail (M) Sdn Bhd and Watsons Personal Care Store, nearby organizations, for example, Caring Pharmacy and Trustz Pharmacy, and a plenty of little autonomously worked drug stores. In 2009, the multinationals, GCHs Guardian and Watsons all things considered ruled 54% of the all out piece of the overall industry while 46% was isolated among nearby retail drug stores as appeared above (Euromonitor 2010). For the most part experienced in managing enormous businesses, these global organizations contrasted with the local partners, have the experties in dealing with preparing, bundling, coordinations, stock administration and so on. What's more, they have the benefits of economies of scale, retailing of in-house brand, increment in showcase benefit and share, and more extensive markdown boundary for retail medicinal services items. part 1 Outer and interior elements impacting retailers showcasing techniques In this bearish economy, retailing in Malaysia recorded a downtempo in current worth development (CVG) in 2009 contrasted with earlier year yet at the same time at a positive pace (Euromonitor 2010). Gross domestic product conjecture was reexamined in May 2009 from 4% to 5% decay for 2009 considering falling apart global monetary standpoint (Euromonitor 2010). While customer certainty dwindled, optional spending was decreased however seemed ready to spend somewhat more during limited time period or went to less expensive options, for example, mid-estimated/practical in-house brands or nonexclusive prescriptions. With progressing urbanization pattern, advanced education levels and better expectations for everyday comforts created more noteworthy eagerness among post downturn shopperconsumers in regards to self-prescription. This further fortified the significance of retail drug stores as shoppers had the option to secure OTC medicinal services, healthful items and doctor prescribed medications from retail drug stores. By and large pattern of the retail drug store part is outfitting towards the deals of generics and OTCs in the midst of downturn. Cost of generics are by and large lower, 27%-90%, contrasted with marked/trend-setter items (Shafie Hassali 2008). In this way a more cost more amiable choice for shoppers while overall revenues of generics are higher than marked/trailblazer items, which is positive for retailers a success win arrangement. Be that as it may, deals of non-remedy items, for example, OTCs, TCMs, nutrients and enhancements are as yet the principle supporter of the retail pharmacys income at 79%. These items comparatively are seeing development in deals energized by gains in hack, cold and sensitivity cures, in the midst of worldwide log jam since 2008. Having said as much, retailers despite everything utilize distinctive promoting techniques to separate themselves from existing contenders and endeavor to reposition themselves as market pioneers some effective while some battled. Techniques relating to every one of the diverse kind of associations will be additionally talked about as follow: Techniques utilized by global enterprise The multinationals (i.e Guardian, Watsons) have adopted a wide range strategy by endeavoring to differentiate from conventional administering administrations normal to the idea of a drug store, into other market sections with respect to general social insurance and magnificence answer for enter into more extensive purchaser portions during the hour of downturn. The retailers reacted by participating in standard advancements and stretched out deals period to energize spending and offering a blend of both pharmaceutical administrations with excellence care. Fast development techniques embraced by driving binded retailers brought about a considerable heightening in the tied store numbers in the country. 2009 saw a slight improvement in the normal selling space per outlet of magnificence and wellbeing expert retailers. More retailers started opening stores in shopping centers which were bigger than their independent foundations. Most magnificence and wellbeing authority retailers dispatch their retail chains in Klang Valley. This is to a great extent because of more prominent buying power among urban buyers. In any case, more excellence and wellbeing pro retailers are extending outside Klang Valley so as to serve the rising populace and developing buying intensity of buyers in East Malaysia and auxiliary states. Propelling of financial plan in-house brand is to cover a more extensive scope of purchaser portion. Watchman: target market, item and administrations, advancement GCH Retail (M) Sdn Bhd is a completely claimed auxiliary of a Hong Kong based Dairy Farm International Holdings Ltd, recorded on the Hang Seng Stock Exchange. Dairy Farm International Holdings Ltd is 78% claimed by the Jardine Matheson Group, which is recorded on the FTSE Stock Exchange notwithstanding auxiliary postings on the Singapore Straits and Bermuda Stock Exchanges (Euromonitor 2010). In Malaysia, the organization is associated with the activity of Guardian drug store, Cold Storage market and Giant hypermarket outlets. In 2009, because of its forceful outlet extension, with 20 new Guardian outlets, and proactive advancement including day by day specials supported the companys pharmaceutical piece of the pie to 35% Figure 2.0, involving the biggest cut of the retail drug store showcase fragment. GCH Retails Guardian brand is standing out in light of the fact that the retail group is bit by bit getting well known in Malaysia. For example, Guardian initiated the idea ofâ modern retail drug store by giving proficient discussion and administration by enlisted drug specialists, in addition to comprehensive wellbeing and individual consideration arrangement. GCH Retails in-house brand offers quality items at reasonable costs in light of the fact that the companys in-house items are produced and sourced locally. Besides, the organization, focusing on all purchaser fragment, from low to high salary workers, was extremely forceful in advancing its home image items as far as publicizing and advancements, while additionally building up its item extends. For example, Guardian devoted a large portion of a page or full-page commercials in their in-store pamphlets or flyers for their in-house brand items. GCH Retails portion of in-house brand items has been becoming consistently to a great extent because of creating brand acknowledgment just as the more extensive scope of things accessible. Because of the Malaysian governments bolster activities intended to spike little and medium estimated undertakings (SMEs) in Malaysia, it is normal that the organization will keep on sourcing new items for its in-house brand lines. Outer and inner variables examination Outer Inward Dangers Monetary lull Decentralized promoting capacity: conflicting brand picture Shortcomings Withdrawn shopper spending Expanded contention between contenders Openings Import/Export: Malaysian Ringgit versus Hong Kong Dollar Great administration: ready to react to showcase change Quality Change in shoppers spending design Both outside and inward factors impact how the organization chooses to work. The outside components will be the equivalent for all the market players. Watsons individual consideration store: target market, item and administrations, advancement Watsons Personal Care Stores (WPCS) is an auxiliary of the AS Watson Group which is entirely claimed by the Hong Kong put together Hutchison Whampoa Ltd recorded with respect to the Hang Seng Stock Exchange fundamental board and has been in Malaysia since 1994. Being the biggest excellence and wellbeing retail chain in Asia, in Malaysia, with 211 outlets across the country following the effective merger and obtaining of Apex Pharmacy Sdn Bhd in Jun 2005, WPCS is one of the most practiced individual consideration chain stores (Euromonitor 2010). In 2009, but with pharmaceutical worth portion of 19% Figure 2.0, because of expanding number of excellence and wellbeing pro retailers, WPCS remained the biggest network drug store retail chain in Malaysia. Having said as much, ceaseless showcasing ef

Relationship Between Culture and Economy

Connection Between Culture and Economy Fundamentally think about the connection among culture and economy. What exactly degree is it consistent with propose that decrease of network and the development of serious independence are delivered by the moving needs of the entrepreneur economy? Independence autonomous confidence a precept that puts together profound quality with respect to the interests of the person a social hypothesis keeping up the political and monetary freedom of the individual and focusing on singular activity (Penguin English Dictionary, 2001) a monetary framework portrayed by the benefit intention and by private possession and control of the methods for creation, conveyance and trade (Penguin English Dictionary, 2001) The fifteenth century saw the ascent of humanism and the re-assessment of the human condition comparable to their reality. This was seen as an excursion from the dull periods of dread and abuse to the illuminated dreams of singularity and expectation. In all actuality, it was an excursion that not very many were sufficiently special to manage. One field for the activity of this elective methodology was comparing traditional Greek and Roman societies with what was then the rigors of contemporary religion. As of now, the picture of the individual is seeking another generalization for definition. However how astonished these early researchers is find that with this singularity came loss of network soul, lack of concern and decimation of the more distant family in apparently propelled social orders. They would most likely be less shocked to find that financial matters and legislative issues are two of the devices which have been utilized to cut out and shading these new social orders. The accompanying paper takes a gander at how explicit these elements work inside this changing structure of postmodern (Featherstone, 1991) society. It expands its extension past traditional monetary and political hypothesis, which is expected more thought that given here. It considered a portion of the writing accessible regarding the matter of culture and financial aspects, be that as it may, so as to get a fair view, it likewise attempts to perceive what different components add to the decrease of network. To begin with, it is important to comprehend the components that go to make up contemporary society. To place it in Foucaultian (1983) terms, how are these talks developed and what are their prerequisites. How explicit would they say they are to every general public? â€Å"They [discourses] offer us social positions and statuses: the entrepreneur economy makes us into ‘workers’, ‘employers’ or ‘unemployed’† (Burr, An Introduction to Social Constructivism, 1995, p.54) Culture and financial aspects have been tremendously contemplated, examined and expounded on however the connection between the two has been a troublesome one to characterize. Guiso, Sapienza, Zingales, (2005) contend for a â€Å"heterogeneity of preferences† as influencing people groups monetary decisions. On the off chance that one concurs with this, at that point the underlying foundations of this heterogeneity need to incorporate culture. Be that as it may, every one of these components of human culture have just the strength of the time wherein they are made. They are moving sands and controlled by both interior and outer elements. For instance, in a popular government where legislators are chosen by the individuals, it very well may be assumed that they are stating what the individuals like to hear and promising to do what the individuals who choose them need. It might be a skeptical view, however once in power, apparently one type of control offers route to another. As Chomsky (1992) says, publicity is to popular governments what force is to autocracies. Political ‘spin’ both responds and leads. However, as the Frankfurt School of Philosophy appears, a depressingly negative clash between applied explanation and a capacity for society to adapt to, and adjust emphatically to, change. For instance, the quest for ‘panaceas’ (Horkheimer, 1987) upsets clarifications of society and financial matters. The panacea of poor people, as the idiom goes, used to be religion. Scholars presently point to industrialism as the new religion, yet it neglects to give the joy it guarantees. Horkheimer (1987) investigates the roots from which these inquiries emerge and looks at the accomplishment of independence and self-rule. Why, when best in class mechanical social orders appear to give such degrees of individual decision, is there such discontent? Might it be able to be that a sabotaging of specific qualities has rendered us instinctually unreliable? Might it be able to be that there is truth in the explanation that â€Å"every part of culture is presently commodification and linkage to the offer of goods† (Herman, 1995)? Provided that this is true, is distinction a dream and people simply products to be offered to whether through social congruity or adherence to contemporary standards? With the end goal of this article, certain parameters should be put on the issues. For instance, culture, as characterized by the Penguin English Dictionary (2001), is various things. It is mental turn of events, in particular through training. It is the â€Å"intellectual and masterful edification as recognized from professional and specialized skills†. It is the standard convictions and social types of explicit gatherings. At last it is characterized as â€Å"socially transmitted example of human conduct that incorporates thought, discourse, activity, establishments and artefacts† (Penguin, 2001). This exposition will for the most part include the last meaning of culture. Financial matters appears to be more straightforward to characterize: â€Å"A sociology concerned mostly with the creation, dispersion and utilization of merchandise and services† (Penguin, 2001). Be that as it may, even in these general terms it is anything but difficult to perceive how cultu re and economy between depend. With the end goal of this exposition, culture and financial aspects will be placed with regards to entrepreneur economies. It will begin with addressing what the requirements are of an industrialist economy as per hypothesis and fact. It will at that point inspect how network has changed and whether both the past society and present distinction are standards as opposed to real factors. This will at that point be placed with regards to contemporary society. While this exposition has a particular center, it is comprehended that there are numerous different types of political, social and monetary frameworks and these can have various impacts relying upon their social orders. For instance, as Paecher, in concurrence with Burr’s citation above, brings up; â€Å"Different types of talk bring about the organizing of various types of information; change the force relations among talks and the information relations related with them will change as well† (Paechter, Educating the Other: sexual orientation, force and tutoring, 2001) This puts the issues inside a social setting. To do likewise with respect to financial aspects one could take the accompanying model. Certain individuals who profit by a mechanically propelled industrialist economy would discover endurance amazingly testing in a means economy. Be that as it may, this is nevertheless one methodology and one part of these issues. So as to see whether free enterprise and the expansion of independence alone have been the purposes behind a decrease in the perfect of network, the ‘needs’ of every one of these components of society must be thought of. The ‘needs’ of an industrialist economy can maybe both be guided and driven by the general public they are incorporated with. A ‘need’ to comprehend and evaluate the progressions that happen inside these economies has prompted works, for example, that done by Webber and Rigby (in Albritton et al, 2001, pp. 246-262). To accept a genuine examination as normal of the more traditional financial matters, they study the stoppage in world economy that occurred in the 1970’s. They reasoned that a bringing down benefit in the propelled economies was at fault for the log jam. They took this review and evaluated the aftereffects of financial change so as to survey what the reasons were from a diagnostic point of view. In all actuality, joblessness rose and wages, as Sennett appears, fell. He cites a fall of 18% in American wages somewhere in the range of 1973 and 1995 (Sennett, 1998, p.54). While the division of rich and poor is as obvious through history as today, the hallucination that an industrialist society would profit all people was broken up. Discontent and thwarted expectation with political guarantees turned out to be a piece of the way of life. It might be that the compels felt by people to endeavor and get by through serious use of business systems has its underlying foundations in the downturn and defenselessness of joblessness. Sennett discusses these changing weights regarding imbalance inside corporate structures. He has people required to out perform and increment aptitude decent variety (p.55) so as to succeed. Work is in this manner administered by financial aspects from one perspective and culture on the other with governmental issues as a go between wanted types of society and oversaw real factors. In this light, something contrary to serious independence is joblessness and while dread of the last keeps the previous serious, the expense of the last supports strategies for accomplishing full business. For instance, Featherstone utilizes the activities of Seattle (1996) to build up its picture as a â€Å"quality of life capital† (p.107). The point was to lessen its mass joblessness by making itself alluring both inside the social circle above and as a flourishing monetary substance. This postmodernisation (Cooke, 1988; Zukin, 1988b refered to in Featherstone, 1996) is, by and by, a type of self-publicisation and picture creation †something that this paper will come back to later. To come back to the UK circumstance. A level of the UK populace got subject to the Welfare State for endurance and got known as the drawn out jobless. Governmental issues and financial matters are at the bleeding edge with regards to paying for joblessness. Since the 70’s, legislative issues has attempted both a carrot and stick way to deal with decreasing outgoings on the jobless. Behind these activities is the Government spending plan and the

Book Riots Deals of the Day for August 11th, 2019

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The Diversity Within The Workplace - 1324 Words

As the global reach of each organization grows, their objectives have not changed, however, their look toward leadership has. The increased diversity in the workplace requires superior synchronization by identified employees to meet effectively the mission and vision of the organization. This individual must be capable of meeting the needs of subordinates with their area of expertise with set expectations for meeting organizational goals. While the world analyzed this need, several theories became known. These theories include: (1) path-goal; (2) situational leadership; and (3) contingency, all of which jumped into the everyday language to fulfill the need to define specific characteristics of the leaders; at that time. Moreover,†¦show more content†¦The leader expertise integrates leader competence within the behaviors of the leader (de Vries, Roe, Taillieu, 2002). Discovering the appropriate characteristic and style for the leader as well as the organization will po sitively effect in the organizational mission and vision. Negative impacts will result when inappropriate styles and characteristics are employed. Discussion Understanding that leadership is needed within an organization and within the global realm, one must make a take inventory of skills needed and possessed. Being truthful with oneself will prevent over and understatements of available talents. A true self-analysis requires obtaining an original reflection of personal talents. This analysis includes the assessment of: (1) holistic leadership reflection; (2) leadership theory evaluation; (3) leadership genre analysis; (4) today s’ leadership practices; and (5) self-improvement strategies. Honest assessments of current leadership characteristics available may provide a solid foundation for strategic leadership goals to be created (Sydà ¤nmaanlakka, 2003). Holistic Leadership Reflection The reflection of ones’ leadership development that focuses on self, the followers and the organizational environment that result in overall mission transformational accomplishment is a fundamental need. Holistic leadership is a process and

Spy Software Essay - 1310 Words

Spy Software Summary Spy software, or spyware, is software that records information and or activity on a computer and then sends the information to the person or company that installed it. While these programs have been around since the early days of Windows, there has been a recent wave of newer applications of them. The newer programs far outstrip their predecessors in what they do, who installs them, and how they are used. So what exactly do these programs do, who installs them, and should they be a cause for concern? The list of spyware programs is long and growing longer by the day. Investigator, Spector, and Cyber Snoop are some of the more well known ones, but there are countless others. Some common features include†¦show more content†¦Case Study: AudioGalaxy and VX2 AudioGalaxy bundled an ad program from Onflow for a period of approximately 34 days in late 2001. VX2 was a subprogram within the Onflow software that buried itself into the internet browser of the host computer and then went to work. It would randomly ‘pop-up’ advertisements while the user was surfing, and then send information back to VX2 corporation. All of this was done without the users knowledge, in fact the user was not notified that the program was even installed. The editor of Portal of Evil discovered VX2 while trying to eliminate pop-up ads from his website. Further investigation into the company revealed next to nothing. Emails went unanswered, and there was no other way to contact VX2. The privacy policy on VX2’s website basically says that it does not respect the users privacy, which does not inspire trust or confidence in them. â€Å"vx2s Software also uses artificial intelligence to discern and collect name and address information from online forms that you fill out. We use this information to allow our partners to reach you with personalized and targeted offers and advertisements that are relevant to your interests. We may also contact you directly ourselves with such offers.† - VX2 Privacy Policy In normal English this means that the program will take information from forms you fill out, such as: name, address, phone number, email address.Show MoreRelatedMalware And Its Effects On Computers1029 Words   |  5 PagesOne of the most significant threats to computers today is malicious software. Malicious software, also known as malware, is defined as any unwanted program that means you harm and is transmitted to your computer without you knowledge or consent. Malware is used to damage computer software, files, and to steal personal information. Malware comes in many forms, and in order to stay ahead of the threat, computer users need to be aware of the different types of malware that exist. Viruses are probablyRead MoreA Brief Note On Track Cellphone Usage And Moral Agents1721 Words   |  7 Pagesthen removed from the discussion entirely. What is at stake? The things to consider that are at stake from this scenario are, the company’s reputation, financial longevity and the privacy of the children. If this application turns to be a piece of software that is very controversial in society then not only will the company’s reputation get tarnished, but the value of the company will also decrease. This would causes a chain reaction, since the company would get a lot of bad reputation then the currentRead MoreSpyware Essay2057 Words   |  9 PagesAnderson’s input. An ad for Spy-Wiper appeared on his laptop warning him that if he wanted to protect his laptop he had to sign up for the program that would clear his system of any rogue software. When Mr. Anderson arrived at work the following day he discovered that his office computers displayed similar messages from Spy-Wiper. Spy-Wiper was using coercion tactics to intimidate users into signing up for their software, holding the user’s computer hostage until they c omplied. Spy-Wiper created the threatRead MoreMy Internet Security Suite Application Essay552 Words   |  3 Pagesmany malicious software on the internet. It is important to have software that can block and remove this malicious software. The name of the software would be called iSecurity Suite. I would develop a mobile internet security suite application for iPad. I want to protect the iPad against viruses, spyware, and use a firewall to prevent other people from gaining access to your iPad. The first part of the application internet security suite is the anti-virus. This is an important software. It protectRead MoreMax Thielen Last year Target fell victim to a massive cyber attack that compromised data on700 Words   |  3 Pagesswiped through the machine (Smith). The hackers were able to steal vendor credentials from BMC Software, the company that developed the IT management software used by Target. The hackers used the account name â€Å"Best1_user† and password â€Å"BackupU$r† to access the machine. The â€Å"Best1_user† account name is restricted from logging in to the computer. It is actually an administrator account used by the software to do basic tasks (Smith). Through the administrator account access, the criminals were ableRead MoreThe Moral Of Moral Agents1630 Words   |  7 PagesThe children do have some possible choices to make regarding this supposed invasion of privacy with varying degrees of moral standing. They could look into using applications that mask their activity or employ the less moral route of removing the software entirely. Finally, the developer himself is in control of the entire scenario since it all hangs on his choice of going forward with the development of the application. 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You also have Adware which like its name as well targets you for ads and different advertisements. You’re more harmful forms of viruses are Trojans which is a type of malware that is often disguised as legitimate software (Kaspersky Lab, 1997-2015) TrojansRead MoreSecurity Of Computer And Internet Crimes1628 Words   |  7 Pagesamounts of computer crimes, but they usually fall into one of five major categories. They are sabotage or wreckage, theft of internet services, theft of data, software or hardware distribution of illegal materials and financial crimes. Sabotage or wreckage is a criminal activity that leads to partial or total destruction of the software or data contained on the computer. 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Banning communist party FINALRev Free Essays

The communist party of Australia has a history that dates back to the early 1920. It was established in the face of rising Russian Communism revolution. An analysis of its events in its lifetime indicates that it was a great challenge to the Australian political order as it was growing from strength to strength in terms of its support. We will write a custom essay sample on Banning communist party FINALRev or any similar topic only for you Order Now Liberal country party coalition was threatened by this emerging dominant ideology as fronted by the communism party. Robert Gordon Menzies was against this and went ahead to enforce a ban of the communist party, but was this right? (Ward, Russel, 1983 pg 131) Arguments have raged over the appropriateness of Menzies ban on the communist party. This paper maintains that this ban on the communist party was meant to suppress democracy and was against the basic underlying democratic fundamentals under which Australia was formed and also which the Liberal Country Party sought to further. It was also against individual rights as it was seeking to infringe on the freedom of association. The banning of communist party was driven by ill based fear especially as a revolution driven by Russia was rife in the air. At the start of the world war two, the party had been banned in the pretext or in an unfounded belief that it was a dissident organization (Manne, Robert, 1994, pg 34,44). The federal government did this by invoking the National Security Regulations, however this ban was to be later lifted in December 1942. This was after the leadership established that the communist Russians had decided rally their support against fighting the Hitler’s Third Reich terming the new force as the Patriotic Forces. Towards the start of the war, the Comintern was against the involvement of Russia in the Second World War terming it as purely an imperialist’s affair. Australian communists had too earlier on spoken against the rising Nazism and Fascism, warning that these it was likely to spread to the rest of Europe. The lifting of the ban is an indicator that it was not on any justified cause but was as a result of the rising opposition to the government’s policies at home (Ann C. and John M. , 1984). The communist party was riding on a wave of simmering discontent and disillusionment of the Australian workers under the labor unions. The lifting of the ban in 1942 did it greater service as its popularity soared to a record height. The number of trade unions allied to communist party increased greatly. The communist movement was able to penetrate and infiltrate the major trade unions mostly in the face of rising communism in Eastern Europe. The communist party in Australia was enjoying some considerable support especially amongst the workers. This is seen in the way it was able to influence and instigate workers strike. The Chiley government in turn was using the military and arbitrary jailing of officials to crack the party. 1949, in Australia, was a bad year for the labor government. The miner led a nation wide strike, a strike that lasted for seven weeks. This was a period that would put the government’s strength and will power into test. It was to retaliate through unwarranted emergency legislations, and establishing an â€Å"Anti Communist Month†. This scuffle would leave both the communist party and the labor party suffering debilitating effects in the face of a rising unpopularity that was being fuelled by Menzies Liberal Party. This was so especially as the 1949 federal elections drew closer. Right from the start, Menzies was set against communism in Australia. He considered the party as â€Å"alien† and â€Å"destructive pest†. In his campaign for elections, he vowed to prohibit it. Indeed that was the first deed upon his swearing in, having won the elections with a landslide (Peter L. Paul S. , 2001, pg 66). Many argue that it was not the suppression of the communist party activity that did not endear him to many but it is the approach that he took. He embraced undemocratic strategies and invoked some constitution provisions that would infringe upon the rights of the population. It has to be understood that Menzies policies against communism were a greater extent fuelled and influenced by the United States and Britain in the face of cold war. The three countries had been sharing classified information on the communism and on nuclear technology including the remote sites. Allegations that the communist party in Australia was spying for the USSR led to Menzies taking a hard stance and vowing to stamp out the party, referring to the act as a â€Å"high treason† (McKnight, David, 1994, pg112). The events that would ensue after this were highly undemocratic. Menzies took excess measures to curb any association, support or membership of the Communist Party. It is these measures that received a lot of criticism. Majority wanted prohibition to be specifically limited to membership and not based on some other ununderstandable criterion. His worst headache however was how to ban a party that enjoyed considerable support from the trade unions. Impediments lay on his path as he tried to ban the party mostly as the common wealth constitution did not have such provisions. He had to plan carefully, cautious not to step on the toes of the powerful trade unions (Gollan, Robin, 1975, pg 145). Menzies was not enjoying much support from the industrial workers who saw him as impediment to their rights. His policies were likely to ignite an industrial instability. In banning the communist party, he used selective and isolationist policies. The communist officials were to be denied any job opportunities in the government offices but the trade union officials were not to be affected by this, even those publicly opposed to the federal government. Sifting the communist from the rest required the reversing of the fundamental principle of innocent until proven guilty. The legal burden of proof lay upon the individual accused of being a member of the communist party. This did not endear him to many and was seen as meant to lead to arbitrary detention in the pretext that a crime against the commonwealth was committed (Macintyre, Stuart, 1998 pg 20-23). A hate campaign was instituted against the communist in the bid by the federal government to instill a sense of fear into the masses and wane the communist party popularity. The bill introduced by the government referred to as the Australian Communist Party Dissolution Bill 1950, was meant to outlaw completely the communist party. The provisions in the bill were unreasonably harsh and a clear infringement of the citizens rights. Supporters were to be jailed and those suspected to be communists sacked from their jobs. This was in the midst of concerted and vehement opposition from the Australian Labor Party led by Ben Chifley. According to him, freedom and individual justice were at stake if the bill was to be passed. Others were also emphasizing similar views. The high court ruled to the disfavor of the Menzies administration and his mechanizations did not make headway. The 1951 referendum held on 22nd September landed Menzies a slight defeat, however, still in the face of this defeat, the government did not give up the fight against communism. (Rupert Lockwood, 1992 pg 149) It is important to indicate that opposition is not on the decision to fight the Communist Party perse but it is against the strategy that he used. It is agreeable that the ideal of communism in the face of cold war were a threat to the stability of Australia. However the methods used to fight it are not condonable. The public voted against the government as there was fear that individual right and freedoms were to be trampled on had the act been enacted. The strategies used by Menzies were undemocratic and were seeking to arbitrary oppress a section of the Australian population especially those believed to have some communist connections. Some people were citing the arbitrary arrests on the mere basis of suspicion as the reason behind their voting against the proposed act. Reference Ward, Russel, 1983. A nation for a continent: the history of Australia, 1901-1975, Richmond, and Vic. Heinemann Educational Australia. Ann Curthoys and John Merritt, 1984. Australia’s first Cold War Society, communism and culture. 1945-1953 / Volume 1: Sydney: Allen Unwin. Peter Love Paul Strangio, 2001. Arguing the Cold War. Carlton North, Vic. : Red Rag Publications. Gollan, Robin, 1975. Revolutionaries and Reformists: Communism and the Australian Labour Movement, 1920-1955, Canberra: Australian National U. P. Manne, Robert, 1994. The shadow of 1917: Cold War conflict in Australia, Melbourne: Text Publishing. Rupert Lockwood, 1992. ‘Seeing Red And Darker Colours’, in seeing red: the Communist Party Dissolution Act and referendum 1951: lessons for constitutional reform, Sydney: Evatt Foundation. Macintyre, Stuart, 1998. The reds, St. Leonards: Allen Unwin. McKnight, David, 1994. Australia’s spies and their secrets, St Leonards, N. S. W. : Allen Unwin. How to cite Banning communist party FINALRev, Papers

Farewell Essay The Boys Academy Example For Students

Farewell Essay The Boys Academy Out of these few years Ive been in Boys Academy, I learned several valuable life lessons. Ive learned how to cope; Ive learned how to show service brotherhood. Ive learned that life is about choices and if I make good choices, good things will happen, and if I make bad choices, I will be faced with bad consequences; but most importantly, I learned that my colleagues are not just my friends. They’re my brothers. They’re my supporters, and as the Boy’s Academy progressed, I developed a kinship-like relationship with these young men in my class. Through these few years, I thought I was going to be on my own in the Boy’s Academy but I realized that I had everything I needed in front of me . In these 2 Â ½ years in the Boys Academy, I experienced a lot of remarkable things. The education they give me here is top notch and extraordinary. I don’t know what I would of did if I did not join the Boy’s Academy team. Mr. Green tries harder than hard to keep this organization going. He spend his own pocket money on us making sure we have the best of the best. He’s a very strict Administrator but he loves and cares about us like we’re his own flesh and blood. We may not be perfect like so many wants us to be but we’re most definitely on point. Many boy’s in the Boy’s Academy struggle here and there, but unlike other High Schools, we’re not just faces in the crowd. The Boy’s Academy is big enough for extras, but small enough for faculties and staff to recognize who we are. Mr. Green also makes sure we’re safe and tries hard as possible to make the school and school grounds a safe environment. Mr. Green knows what’s best for me and my fellow brothers. He never tells me anything wrong and he always guide me in the right path. He continuously shares his struggles he had in high school and college with me and the rest about how he had his ups and downs. He also tells us that he does not want to see us on the street corners selling illegal drugs for a living or turn into an drug addict. He wants the best for me and everybody else. And as I leave this Academy, If I had one last thing to say, I want the 6th 7th graders to continue to succeed because later in life, you will be rewarded. And also, please set an example for the former 5th 4th graders who will be 6th 5th graders in September. The younger ones look up to you all and you would not want one of the younger students walking around with their pants low and out of uniform. If you ask me what was my experience in the Boy’s Academy, I had a phenomenal time. There’s something unique about everything we did. Our trip to Washington, D. C. Our college tours. The educational-based trips. The picnics we had. There is one thing I am going to miss about the Boy’s Academy. This Academy not only provided me with an education, but gave everything I needed and everything I wanted and one day when I am higher in life, I will like to give back.

Pollution Control Essay Example

Pollution Control Paper To what extent is pollution control a key strategy in reducing health risk. Introduction Pollution is a harmful change in the natural environment caused by human activities: This may be the release of substances which are toxic to either animals or plants, or it may be the release of energy (heat, light, radiation, or sound) which interferes with the development of animals or plants. As claimed by http://www. Sambas. Co. UK/pollution. HTML. This would indicate that control would involve minimizing health risks. Health is defined as a complete state of mental, physical and social well-being, with the absence of disease or infirmity. (WHO website) therefore health risk is stated as the possibility that something unpleasant or unwelcome will happen. The amount and types of pollution can correlate to varied types Of health risk; this report will investigate the complex causes of health risk and how pollution control can minimize effects. There are different types of pollution. The first type of pollution is air pollution that is caused by emissions of harmful substances into the air from vehicles and factories etc. Air pollution results in acid rain, ozone depletion and smog. Water pollution is caused when things that deteriorate water quality become a part of it. Next type is land, or also known as, soil pollution that occurs due to the accumulation of solid waste and other non degradable materials into the soil. Another type of pollution is noise pollution that is common in cities and occurs when the level of noise is so high that it is uncomfortable. We will write a custom essay sample on Pollution Control specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pollution Control specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pollution Control specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another type is radioactive pollution that is caused by the increased use of nuclear energy, although it does not release pollutants like CO, it is still harmful due to the high penetrating power. The last type of pollution is thermal or heat pollution that adds heat to the environment and increases the temperature of the environment. Effective and sustainable management of pollution To what extent is pollution control a key strategy in reducing health risk'[pick] Reducing morbidity and mortality and improving life quality. Figure 1 exhibits the health risk equation: [Health risk = Risk + Vulnerability Management] How far? This enables the calculation of anything that would cause an individual harm (health risk) which involves the specific type of disease (risk) added to the likeliness a person is to be affected (vulnerability) minus the different management techniques. The equation allows one to calculate the health risk, whilst minimizing the actual risk and vulnerability of the individual. Pollution can be sustained or incidental. Sustained pollution is an example of the problem people face in China. Black carbon is a major component of Chinese haze, with a small diameter, meaning particles can penetrate deep inside the lungs. Chinas emissions of nitrogen oxide have increased 3. 8% a year for 25 years. Http://facilitations. Com/ Or pollution can be incidental; such examples would include Opal and Coherency. This report will discuss he following case studies in order to conclude the extent to which pollution control is a key strategy in reducing health risk; Opal demonstrates effects of incidental pollution on both the environment and the economy and how better management of pollution control can contribute to helping reduce health risk. China faces a more sustained problem of pollution, this report will compare and contrast the dangers of health risk and how they are heightened in this country; respiratory diseases affect a large proportion of the population, this could be reduced through better pollution control. Skin cancer in Australia is focused more on lifestyle choices affecting the risk factor, and whether pollution control will help rule out one of the main causes of death in Australia. HIVE/AIDS is a virus which attacks the immune system, Malaria is caused by a vector-Bourne disease and Obesity is a lifestyle choice. These are dependent on environmental, economic and social factors and dont necessarily involve pollution in the developing of health risk; this is to demonstrate the fact that it is too complex and far-fetched to outweigh any possible health risk just by undermining pollution. How Primary, secondary and tertiary management of risks are controlled determine as to whether diseases will re-emerge or be ruled out. Key players involved in this process include- Governments, WHO, EUNICE. Palliative, curative and vertical strategies are examples of pollution control management that will be discussed further in this report. This report will cross-section the complex causes of health risk and how pollution control may or may not reduce health risks, including reference to climate change. Models; To help in assessing how pollution control could reduce health risk the oodles that will be demonstrated in this report include the externalities gradient which shows the closer people were to the explosion in Opal, the more affected they were. The epidemiology model can be analyses to help come to a stronger conclusion, backing up one or both sides of the argument. It also explains the relationship between development and GAP of a nation. The Sunsets Curve clarifies why China faces such a difficulty with pollution and how population are dependent on almost double that of an MEDIC such as the [J. Methodology; To prevent bias, cross-sectioning of websites were undertaken. The Blacksmith Report was used to gather information on areas where pollution control is greatly needed, or is already being carried out. The World Health Organization (WHO) is involved in this report, sourcing has been carried out to establish the information collected from the website. This website was used for pollution in China along with Facts and Details however the information cannot be guaranteed entirely reliable, therefore a range Of sources such as the Lancet and Gee-file articles were also a part of the research. Pollution in China and management of this health risk is collectively issued and sub-sectioned into facts and figures of pollution and its risk to the population, along with inequalities amongst health care. However the management of pollution alone will not guarantee a reduction of health risks altogether. The difference in sustainable pollution management is that the source of the health risk is abolished, which involves air, land and water sources. How effective the removal of the pollution source will be is to whether re-emergent diseases will continue affecting health or not, some health risks dont correlate individually with pollution such as HIVE/AIDS and Malaria, but environmental impacts and funding may increase or decrease the chances of the health risks becoming a an epidemic. Malaria is related indirectly to pollution through climate change, as the warmer the temperature, the more foreseeable the habitat is to develop into breeding for the mosquitoes. Strategies such as nets and possible vaccines are strategies keen to reducing Malaria deaths across continents such as Africa; these will have a greater impact on health risk than pollution control. Whether management is high in sustainability classes it as a key strategy in reducing lath risk, the source being dealt with effectively will lead to longer term management of the risk, with shorter term treatment of just symptoms being classed more unsustainable. Cure is more successful than prevention as there is still the risk of re-emergent diseases. With the case study of obesity, the key players involved in try to lower this steep gradient include www. Objectifications. Org/ The campaign to end obesity (CEO), NASH, Governments, Educational Advisers, BMW. Acquisitivenesss. Org/ node/ 11932 Preventing childhood obesity. These are all examples of effective measures of controlling a health risk, obesity doesnt correlate with pollution at all, and therefore it cannot be a strategy to reduce all health risks, just those in relation with it. For pollution control to be most effective, all players involved in the management have to contribute to see a difference, its one thing saying to reduce pollution but another thing to start management. Lifestyle choices are just as important as pollution control; individuals have as much contribution as companies do. Australias skin cancer is an example of this. Advertisements such as Smart introduced campaigns to encourage he use of sun cream, hats and t-shirts as an effective measure of reducing the risks of Skin cancer, especially amongst children. Cancer organization websites such as http://www. Cancer. Org. AU/conversationalist/Smart/ Contradistinctions rest. HTML evaluate the risks and dangers of the sun, as well as the statistics of how many Australians are diagnosed with skin cancer daily. The methods of prevention I. E. Slip, Slop, Slap have helped reduced numbers since previous years as there is no cure. However preventing sun cancer involves the media, government, education to alert awareness on the kiss and how easy it is to develop; pollution control doesnt necessary aid in reducing skin cancer directly, on the other hand, pollution is related to ozone depletion and global warming. Thus making the XIV rays more harmful, therefore in the long term, pollution control could be claimed a key strategy in reducing health risk, just not straight away. Opal was a health shock to all its residents; the disastrous incident shows how pollution control can reduce health risk. Factual websites such as www. World-nuclear. Org/info/coherency/ infix . HTML and online newspaper websites http://www. Radian. Co. UK/ environment/opal were used in gather information on the Coherency case study, some sites proving more helpful than others so cross-sectioning was carried out including Wisped http://en. Wisped. Org/wick/Opal_disaster and the BBC report http://news. BBC. Co. UK/notations/hi/dates/stories/ December/3/newsier_2698000/2698709. Stem to gain a more reliable perspective. This report will examine whether prevention on the pollution incident was at all possible or if it was down to poorer managed pollution control that risked the lives of many in the area. The accident was in allegations to pollution directly and so will lead assistance in claiming how far of an extent pollution control is in reducing health risks. Case studies; Pollution is a great risk to health in China. According to the World Bank and WHO between 300,000 and 350,000 people die from indoor and outdoor air pollution and that 16 of the worlds top 20 cities with the worst air are in China. This could be a result of the cities being full of heavy industries, metal smelters and coal fired power plants; sending tons of carbon, metals and gases into the air. Only a third of the 340 Chinese cities that are monitored et Chinas own pollution standards. Coal has been tied to a number of health problems. In towns like Chicago in Shania, it has been linked with a high number of birth defects such as neural tube defects, cleft pallets and congenital heart disease. Underground coal fires are consuming 20 to 30 million tons of Coal a year, pumping tons of ash, carbon dioxide, methane and carbon monoxide into the atmosphere. These types of air pollution cause premature births, low-birth weight babies and lung cancer- which is now the leading cause of death in China. In the last five years the number of deaths from the disease has risen 18. % to 34 per 100,000 people. Recent policies have encouraged desertification and other filleting technology in power plants, from 2005-2009, China cut its sulfur dioxide emissions by between million and million tons. Beijing introduced environmental standards for buildings, and millions of homes have converted from coal to gas, with dozens of high polluting factories relocating or being forced shut. In 2008, the Olympics was held in China, so in this period more than 50,000 smog-producing taxis were taken off the streets and replaced with more environmentally friendly models, cars with even numbered license latest were barred from driving two days in the week, cars with odd numbered license plates were barred from driving another two days of the week. More than 4,000 buses were put in operation that ran on natural gas and produced virtually no emissions. This proves effective measures of pollution control can aid in controlling risks to health, in this instance, the focus is more on curing the health risk by limiting pollution rather than just masking the factors. On the other hand, risks to health arent just down to pollution and how well it is managed, but how the health risk is dealt with. Health inequalities are present in China as consequences of regional differences of both health financing and health care use. Equality in healthcare refers to a system in which services are distributed according to need rather than socioeconomic status. Chinas health inequalities have risen from simple matters such as imbalances in government and market roles leaving some areas more developed than others. This then leads to questions of fairness and health distribution in the country; due to the economic boom China has since struggled with simple necessities to keep even health distribution. This questions how effective managing pollution would be to reducing health risks, because the way in which health risks are dealt with is uneven; depending more on your status than the threat to your life. It is far too complex to simply state controlling pollution will minimize lung cancer and respiratory diseases in China, because the health care is as equal to blame as well. Pollution control is essential to reduce health risk, in order to reduce incidents of air pollution affecting the lives of Chinas population. In this instance there is clear factual evidence and statistics which prove the relation between pollution and putting health in danger. The reduction and better managed pollution control has already seen a decline in the amount of health problems since the strict regulations of the 2008 Olympics, with less pollutants and emissions affecting both health and the environment will assist in reducing risks to wellbeing. However not just pollution control is essential, health care plays just as an important role in reducing a health risk, some diseases related with pollution such as respiratory illnesses or lung cancer, can be as easily treated if health care is offered to the individual. Due to the segregated distribution of health care services, the likeliness of one individual being treated over another because of their certain socioeconomic status is highly likely. Ruling out all possible risks of pollution involves the way they are treated. Pollution control is an important strategy in reducing health risks, but it is not the only one that plays a part. Some researchers suggest that economic development eventually reduces environmental damages per capita when sufficient wealth and technology allows nations to adopt clean production methods and move towards a service-based economy. Also, environmental quality is generally considered a normal good meaning that people will demand more of it as they become wealthier. The Environmental Sunsets Curve hypothesis demonstrates a relationship between economic development and environmental damages. According to this logic, environmental damage per capita increases in the early stages of economic development, reaches a maximum, and then declines as a nation attains higher levels of income. If the evidence supported this hypothesis, then it would imply that economic development will eventually promote a cleaner environment. [pick The Environmental Sunsets Curve This shows pollution fatigue in reducing health risk. However, the relationship does not appear to demonstrate the situation in China; as environmental impacts such as carbon dioxide emissions tend to show a positive relationship with average income. This means that carbon emissions are expected to increase as the economic growth occurs. China is one of the worlds wealthiest countries, with an ever expanding population. In addition, the economic development alone is a relevant factor in determining environmental impacts, as well as the distribution of resources. Sustainable development focuses on the imperative of reducing economic inequalities along with preserving the environment. This concludes that although the effects of pollution in China is tormenting the economy; costing health services thousands to treat respiratory diseases, the source of this pollution is from the economy. This seems to be the worst health risk of the entirely country, with two in three Australians being diagnosed with skin cancer by the time they are 70. The aim of this campaign is to discourage bathing in the sun for long periods of time, especially at the hottest part of the day between 11 and 3, the advertisement of Slip, Slop, Slap which has been a popular TV commercial for over 20 years aims to target vulnerable age groups such as children to encourage shade, clothing and sun-cream to protect their skin from the suns damaging rays. Pollution control isnt necessarily a major factor for the encounter of skin cancer; on the other hand, it is indirectly related. The emissions and pollutants intoxicating the atmosphere cause ozone depletion and global warming therefore causing climate change. The more harmful the suns rays the increased chance of developing skin cancer. Long term management should involve pollution control to aim to decrease the amount of skin cancer statistics each year, along with key players such as overspent, education, and specific campaigns targeting the use of cancer preventing materials like clothes. The economy and media is partly to blame for the inclination of skin cancer reported, because it was seen as trendy to have a tan as portrayed in many magazines and TV shows; however this had a huge impact on the residents of Australia who werent aware of the risks, just the fact they wanted to look how celebrities did, because it was the norm. The economy should be stricter on regulating rules about the sun, even with the high numbers of skin cancer; there were still few campaigns and organizations that raise awareness and funding for those with the illness. So for short-term management, raising awareness Of the risks and how easily skin cancer is developed would be a more important strategy than pollution control as in this case, pollution isnt directly putting an individuals health at risk. The incidental pollution that struck Opal is still having repercussions 20 years on. Local doctors claim that most babies here are underweight and below normal size. Satanist Sarongs, from the Samba clinic, said that people in the district suffered from blood and other disorders and that their load hemoglobin levels are far below normal.

How to Master Expository Writing

How to Master Expository Writing Expository writing sounds formal and exacting (it is), but never fear, you already use it every day. Instruction manuals, textbooks, voter guides, research papers, news articles, posters, game directions, recipe books, movie reviews, furniture assembly instructions, city guides, white pages, certain blogs, and the academic essay are all examples of expository writing. Its the documentary film of the writing world.Expository writing informs readers by explaining, describing or exposing truth with a supporting set of facts. The goal is to enlighten your audience by presenting information in a clear and organized way. Think creatively, but expository writing is not creative writing. Support your argument, but expository writing is not persuasive writing.Straightforward expository writing builds your credibility. Its essential for writing winning proposals and grant applications, and informed decision definition essay titles could be Attributes of a Superhero, The Official Meaning of Fam ily, and Define Laziness: A Portrait of My Younger Brother.The Descriptive Essay – Describes an event, person, place, thing or idea with supporting details. This could be writing about a travel destination, an admirable or villainous character, your first cooking experience, or how you imagine the world without borders. Generously use vivid language, adjectives and adverbs, and imagery that involves all the senses to paint a picture for readers.The Explanatory Essay – Explains how something works or how to do something. Use this model to clarify unfamiliar terms or special vocabulary. Form comparisons or analogies if appropriate, connecting new information to knowledge the reader already has, or give a new perspective or insight. Possible explanatory essay titles might include: What Exactly is Bit Coin?, Latin Declensions: A Primer, and Understanding the Allegory of Animal Farm. A subs include how to make a soufflà ©, or how to clear a scuba mask underwater. Use direc tional verbs like rotate, mix, or blow when describing each step. Present a materials list, if applicable. Avoid lengthy phrasing, but be sure to include all information needed to get the job done.Fourth, outline to create an organized structure that flows logically.An outline deconstructs a complex subject into small, understandable components. The conventional outline form helps organize your points in a logical order. Sequence is especially important when explaining steps in a process. You neednt be a slave to the form. Make the outline work for you.Now, structure the essay into paragraphs: the introductory paragraph, the body, and the concluding paragraph. The introductory paragraph must hook the readers and hold their attention. A hook could be a scintillating fact, an astounding statistic, a fitting simile, a stirring quote or a joke. A narrative opening introduces the topic with a riveting anecdote or story. The reader feels she must know what happens next. Rhetorical questio ns as opening hooks might engage some readers, but may be considered inappropriate for academic essays. Place the thesis statement around the middle or end of the introductory paragraph.The body is usually formed by two to five paragraphs. Each paragraph in the body has a topic sentence that directly relates to the thesis. Support each topic sentence with evidence. Use facts, examples or anecdotes that your readers will understand. Put your most important messages in the first paragraphs, and in the first sentences of those paragraphs. Fill in the paragraphs by providing readers with all the necessary information. Check that the transition from one body paragraph to the next seems logical and natural.The concluding paragraph closes the essay by restating the main idea and salient points in a new way. Beyond summarizing, give the audience a final thought or call to action. Avoid digressing into new issues. Explain why your reader should care about your idea. You may end with a quote that sums up the essence of the essay.Check again for a logical connection between the introduction, body paragraphs and the conclusion.Finally, transform the outline into proseSelect a point-of-view (i.e. a first-, second-, or third-person narrator). Journalists write effective exposition using all perspectives.Write the paragraphs, smoothly incorporating your supporting evidence, and integrating quotations or paraphrasing.Expository prose is objective. Present the facts, even if you do not like them.Cite your sources according to conventions appropriate to your audience, be it MLA or APA, newspaper-style attribution, or the Web protocol of linking to source information.Accuracy and objectivity build your credibility. Dont call something a fact unless it is verifiable. Refrain from superlatives, such as best or most unless they can be quantified. Provide a date instead of writing recently. State 73% instead of writing many or more.Delete any word that does not add anything crucial to the meaning of a sentence. Discard information that seems interesting, but is not germane to the immediate topic. Less is more.Fact-check, proofread and review. Check spelling and grammar. Ask someone who understands your topic to check for accuracy. Ask someone unfamiliar with your topic to check for clarity. Consider any suggested edits, ultimately relying on your own judgment. Polish the final draft.You, the expository writer, are the most important figure in your essay. The reader will gain understanding of a topic important to you, through the clarity, integrity and knowledge of your author-voice. At the same time, you gain credibility and a reputation for fair, accurate analysis. When trust is paramount, issues are complex, and the stakes of decision-making are high, do employ industry experts and professional writers to help you inform your audience.

Taking a business idea of your own. Conduct an Osterwalder style Essay

Taking a business idea of your own. Conduct an Osterwalder style business model analysis of that idea. Generate a preferred busi - Essay Example Business plans discuss every aspect from marketing to investment, from target market to production/ services, from human resource to workforce that would be required to be employed by the organization. It is not only the small businesses or medium sized organizations that would require the business plans in order to minimize the risk for them. Larger organizations even multinational organizations are seen often designing and working on marketing or business plans before starting every new project or business. The most important role that the business plans play for the MNEs is that in this era of globalization they are always focusing on expansion and growth into new markets with potential. Thus before entering the market, starting operations and making any kind of investment a business plan is designed that would give complete required details that would be necessary for making the decisions. Business plans often make it much easier for the organization’s management to make d ecisions that are optimum and rational as they are making decision on the basis of researched material that is authentic and allows them to evaluate the idea completely however unforeseen circumstances are an exception. In today’s corporate world competition has increased many folds continuous development and innovation have become requirement in order to sustain in the market. Therefore it is not the liquid assets of the company, Non-current assets, finance or capital available that would ensure the competitive advantage of the business or the organization. it is the intellectual capital that would gain the success in the market thus business plans or market plans even if not eventually used for making their desired decision present an asset and research material that would serve for the purpose of the organization and its management anytime. Different business models have been presented that can be used for designing the business plans. For our current business plan for whi ch the business idea of â€Å"Food Cart Services† have been chosen (Sommer, 2012).  . In order to evaluate the idea through a business plan Osterwalder style business model analysis would be used that presents an in depth information (Osterwalder et al2010). It provides a structure for proper documentation and texting of the business ideas whether for the development of new or documentation of existing. The business idea that has been chosen is vast thus osterwalder business model doesn’t allow the information to lose focus thus there is not any unnecessary explanation or information presented in the model (Verstraete & Jouison-Laffitte, 2011). Business model provides a proper structure thus serves a purpose of strategic management for the business or organization. Below the report presents complete business plan of the â€Å"Food Cart Services† following the structure given under Osterwalder Business model: Infrastructure The initial decision of any business operation is regarding its infrastructure. It implies that what would be the resources required, personnel required, public relations or the contacts would be necessary for running the operations for example existing suppliers in the market, raw material and other production equipment providers. Besides this business relations infrastructure also determines the capabilities and set of skills that would be necessary

Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words

Market Research proposal report - Essay Example The industry gives transport services for freight and also passengers. Businesses within the industry aim at making it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the United Kingdom which has really had a negative effect on the performance of the industry. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This move impacted negatively to the general operations of companies within the industry. (Michael, 1985) The industry has also been affected by economic factors. These include: Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the few customers it is able to acquire at such times. (Jan, 2002) The market has also been affected by social factors. Forces within the society such as media, family and friends have affected the operations of companies within the industry. The media has played a role in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industry's potential customers. The industry's success can be greatly attributed to social factors. (Scholes, 1993) Technological factors have also played a role in affecting the industry's performance. The internet for example has assisted the industry to extend its global out reach. Most of the marketing mix strategies which the airline has used have kept in touch with changing technology and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other related industries. The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991) Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the speed of postal services in the world as a whole. The targeted customers will include rich business people who need to deliver mail to business people based in other parts of the world urgently. The cost of this service will

Stages In The Selling Process Marketing Essay

Stages In The Selling Process Marketing Essay A popular approach to understanding the stages of the selling process consists of the six steps diagrammed in Exhibit 2.8: (1) prospecting for customers, (2) opening the relation ­ship, (3) qualifying the prospect, (4) presenting the sales message, (5) closing the sale, and (6) servicing the account. Although the selling process involves only a few distinct steps, the specific activities in-volved at each step-and the way those activities are carried out-can vary greatly de-pending on the type of sales position, such as missionary versus trade salesperson, and on the firms overall selling and customer relationship strategy. Consequently, a firms sales program should incorporate account management policies to guide each salesperson and ensure that all selling efforts are consistent with the firms marketing and relationship strategy. We will examine the raÃ…Â £ionale and content of account management policies in more detail in Chapter 4. The following discussion of the stages in the selling process also mentions some of the more common account management policies used to direct sales representatives. Prospecting for Customers In many types of selling, prospecting for new customers is criticai. It can also be one of the most disheartening aspects of selling, especially for beginning salespeople. Prospecting ef ­forts are often met with rejection, and immediate payoffs are usually minimal. Neverthe-less, the ability to uncover potenÃ…Â £ial new customers often separates the successful from the unsuccessful salesperson. In some consumer goods businesses, prospecting for new customers simply involves cold canvassing-going from house to house knocking on doors. In most cases, though, the target market is more narrowly defined, and the salesperson must identify prospects within that target segment. Salespeople use a variety of information sources to identify relevant prospects, including trade association and industry directories, telephone directories, other salespeople, other customers, suppliers, nonsales employees of the firm, and social and professional contacts. Telemarketing is used by many firms to find prospects. Outbound telemarketing in ­volves calling potenÃ…Â £ial customers at their home or office, either to make a sale or to make an appointment for a field representative. Inbound telemarketing, where prospective cus-tomers call a toll-free number for more information, is also used to identify and qualify prospects. When prospects call for more information about a product or service, a repre ­sentative attempts to determine the extent of interest and whether the prospect meets the companys qualifications for new customers. If so, information about the caller is passed on to the appropriate salesperson or regional office. The Internet is also proving a useful technology for generating leads to potenÃ…Â £ial new customers. While an increasing number of firms are soliciting orders directly via a home page on the Internet, many-particularly those selling relatively complex goods or services-use their Internet sites primarily to provide technical product information to cus ­tomers or potenÃ…Â £ial customers. These firms can have their salespeople follow up on techni ­cal inquiries from potenÃ…Â £ial new accounts with a more tradiÃ…Â £ional sales call.15 A firms account management policies should address how much emphasis salespeople should give to prospecting for new customers versus prospecting and servicing existing ac ­counts. The appropriate policy depends on the selling and customer relationship strategy selected, the nature of its product, and the firms customers. If the firms strategy is trans-actional, if the product is in the introductory stage of its life cycle, if it is an infrequently purchased durable good, or if the typical customer does not require much service after the sale, sales reps should devote substanÃ…Â £ial time to prospecting for new customers. This is the case in industries such as insurance and residential construction. Such firms may design their compensation systems to reward their salespeople more heavily for making sales to new customers than for servicing old ones, as we shall see in Chapter 11. A company that desires strategic partnerships will assign a specific salesperson to each ac ­count. Firms with large market shares or those that sell frequently purchased nondurable products or products that require substanÃ…Â £ial service after the sale to guarantee customer sat-isfaction should adopt a policy that encourages sales reps to devote most of their efforts to ser ­vicing existing customers. Food manufacturers that sell products to retail supermarkets and firms that produce component parts and supplies for other manufacturers fall into this cate-gory. Some very large customers may require so much servicing that a sales rep is assigned to do nothing but cater to that customers needs. In such circumstances, firms have special-ized their sales positions so that some representatives service only existing accounts, while others spend all their time prospecting for and opening relationships with new customers. Opening the Relationship In the iniÃ…Â £ial approach to a prospective customer, the sales representative should try to open the relationship by accomplishing two things: (1) determine who within the organization is likely to have the greatest influence or authority to iniÃ…Â £iate the purchase process and who will ultimately purchase the product, and (2) generate enough interest within the firm to ob-tain the information needed to qualify the prospect as a worthwhile potenÃ…Â £ial customer. An organizational buying center often consists of individuals who play different roles in mak ­ing the purchase decision. Thus, it is important for the salesperson to identify the key deci-sion makers, their desires, and their relative influence. Selling organizations can formulate policies to guide sales reps in approaching prospec ­tive customers. When the firms product is inexpensive and routinely purchased, salespeo ­ple might be instructed to deal entirely with the purchasing department. For more technically complex and expensive products, the sales representative might be urged to identify and seek appointments with influencers and decision makers in various funcÃ…Â £ional departments and at several managerial levels. When the purchase decision is likely to be very complex, involving many people within the customers organization, the seller might adopt a policy of multilevel or team selling. Qualifying the Prospect Before salespeople attempt to set up an appointment for a major sales presentation or spend much time trying to establish a relationship with a prospective account, they should first qualify the prospect to determine if he or she qualifies as a worthwhile potenÃ…Â £ial customer. If the account does not qualify, the sales rep can spend the time better elsewhere. Qualification is difficult for some salespeople. It requires them to put aside their etemal optimism and make an objective, realistic judgment about the probability of making a prof-itable sale. As one authority points out, the qualification process involves finding the an-swers to three important questions: Does the prospect have a need for my product or service? Can I make the people responsible for buying so aware of that need that I can make a sale? Will the sale be profitable to my company?16 To answer such questions, the sales rep must learn about the prospects operations, the types of products it makes, its customers, its competitors, and the likely future demand for its products. Information also must be obtained concerning who the customers present sup-pliers are and whether any special relationships exist with those firms that would make it difficult for the prospect to change suppliers. Finally, the financial health and the credit rat-ing of the prospect should be checked. Because so many different types of information are needed, nonselling departments within the company-such as the credit and collections department-often are involved in the qualification process when large purchases are made. Frequently, however, credit de ­partments do not get involved until after the prospect has agreed to buy and filled out a credit application. In these situations, company policies should be formulated to guide the salespersons judgment concerning whether a specific prospect qualifies as a customer. These policies might speli out minimum acceptable standards for such things as the prospects annual dollar value of purchases in the product category or credit rating. Simi-larly, some firms specify a minimum order size to avoid dealing with very small customers and to improve the efficiency of their order-processing and shipping operations. Issues re-lated to prioritizing customers are discussed in Chapter 3. Presenting the Sales Message The sales presentation is the core of the selling process. The salesperson transmits informa ­tion about a product or service and attempts to persuade the prospect to become a customer. Making good presentations is a criticai aspect of the sales job. Unfortunately, many sales ­people do not perform this activity very well. Past studies have discovered that 40 percent of purchasing agents perceive the presentations they witness as less than good. In a recent sur-vey of purchasing executives, the following five presentation-related complaints were among the top 10 complaints the managers had about the salespeople with whom they deal: Running down competitors. Being too aggressive or abrasive. Having inadequate knowledge of competitors products or services. Having inadequate knowledge of the clients business or organization. Delivering poor presentations.17 One decision that must be made in preparing for an effective sales presentation concerns how many members of the buying firm should attend. Since more than one person is typically involved in making a purchase decision, should a sales presentation be given to all of them as a group? The answer depends on whether the members of the buying center have divergent attitudes and concerns, and whether those concerns can all be addressed effec-tively in a single presentation. If not, scheduling a series of one-to-one presentations with different members of the buying group might be more effective. In many cases, the best way to convince prospects of a products advantage is to demon ­strate it, particularly if the product is technically complex. Two rules should be followed in preparing an effective product demonstration. First, the demonstration should be carefully re-hearsed to reduce the possibility of even a minor malfunction. Second, the demonstration should be designed to give members of the buying center hands-on experience with the prod ­uct. For example, Xeroxs salespeople learn about their clients office operations so they can demonstrate their products actually doing the tasks they would do after they are purchased. Different firms have widely varying policies concerning how sales presentations should be organized, what selling points should be stressed, and how forcefully the presentation should be made. Door-to-door salespeople and telephone salespeople are often trained to deliver the same memorized, forceful presentation to every prospect. A person selling com ­puter systems may be trained in low-key selling, in which the salesperson primarily acts as a source of technical information and advice and does little pushing of the companys par ­ticular computers. The section later in this chapter on alternative selling approaches pro-vides additional insight on presentational approaches. Today, the proliferation of relationship selling has resulted in salespeople being called on to give more formal presentations to multiple members of a client organization. For ex ­ample, often selling firms may give quarterly or annual account review presentations to clients. These presentations typically involve the buying team and selling team as well as members of management from both sides. A firms policy on sales presentations should be consistent with its other policies for managing accounts. To formulate intelligent sales pre ­sentation policies, a sales manager must know about alternative presentation methods and their relative advantages and limitations. Space limitations of this chapter make it difficult to present a lengthy discussion of such issues. The interested student is urged to examine a personal selling textbook where a variety of sales presentation methods are discussed and evaluated in more detail. Closing the Sale Closing the sale refers to obtaining a final agreement to purchase. All the salespersons efforts are wasted unless the client signs on the dotted line; yet this is where many salespeople fail. It is natural for buyers to try to delay making purchase decisions. But as the time it takes the salesperson to close the sale increases, the profit to be made from the sale may go down, and the risk of losing the sale increases. Consequently, the salespersons task is to facilitate the client making a timely final decision. Often, this may best be accomplished by simply asking for an order. May I write that order up for you? and When do you want it delivered? are common closings. Another closing tactic is to ask the client to choose between two alterna ­tive decisions, such as, Will that be cash or charge? or Did you want the blue one or the red one? In B2B buying and selling, organizational buyers and other decision makers have had extensive training in buying and selling techniques and can identify manipulative closing techniques, so care should be used in selecting a natural way to ask for the sale. Servicing the Account The salespersons job is not finished when the sale is made. Many types of service and as-sistance must be provided to customers after a sale to ensure their satisfaction and repeat business. Excellent service after the sale bolsters customer loyalty and fosters long-term relationships with customers. But this is another area in which some salespeople do not perform well. One consultant estimates that when a customer stops buying from a com-pany, about 60 percent of the time its because the customer thinks the selling firms sales ­people developed an indifferent attitude after the product was delivered.18 The salesperson should follow up each sale to make sure no problems exist with delivery schedules, quality of goods, or customer billing. In addition, often the salesperson or members of a sales team supervise the installation of equipment, train the customers employees in its use, and ensure proper maintenance in order to reduce problems that may lead to customer dissatisfaction. This kind of postsale service can pay great dividends for both the salesperson and the selling firm, leading to the sale of other, related products and services.19 For instance, in many capital equipment lines, service contracts, along with supplies and replacement parts, account for greater dollar sales revenue and higher profit margins than the original equip ­ment. A firms selling and customer relationship strategy should dictate what type of postsale or ongoing service should occur. To truly understand the selling process, why successful salespeople do what they do, and how to most effectively manage their efforts, it is important to also understand how B2B customers make purchase decisions. After all, in relationship selling, the focus by the sales ­person and his or her entire organization is aimed at fulfilling customer needs and solving customer problems. Therefore, the next sections shift the focus of our discussion from the selling side to the buying side to examine the participants in the B2B buying process, the stages of this buying process exhibited by many organizations, and finally the nature of organizational buying situations.

What is the good life?

The article I have selected to summarize for this assignment is titled as ‘The Secret to Happiness’ by David Myers . This article discusses about the beauty and secret to a happy good life. It discusses the goodness of life from different aspects. It suggests that people from different genre ought to think differently about the curve of life and its happiness. According to a survey materialism brings much content and happiness in an individual’s life and a greater amount of people wish they were rich, which proves that money brings happiness to most. Thus suggesting that the source of good life recedes before an individual as he wishes to pursue. The article by David Myers speaks about the twentieth century with reference to people, their lives, and what made them a happier individual: the more rich a person is the more content he is in his life compared to the person who is poor and cannot fulfill his needs. Moreover, a survey was done with different classes of people which included the rich and poor, the young and the old, the children and adults and all were asked to tell their happiest period of life that they would never forget. More than 75% of the answers were materialistic happiness that is they were the most happy when they bought a new car, or a new home, when they found a new job. These were few answers that bought them life lasting satisfaction. Furthermore, writer uses a term known as buyer’s remorse used to describe the let down which occurred purchasing something that doesn’t provide satisfaction was expected off. Therefore, the secret to happiness for long lasting satisfaction is materialism. Though, many may not agree to the fact but it is true that materialism has held its importance in our life that much that it has become a secret of happiness. My Evaluation: What is a good life? A mother says that a good life is to see her children prosper; a father says that a good life is when he’d be able to be the strong man who could support his family; a student would say that a good life is to attain and be a top graded student; a beggar would say that it would be when he’d be able to get bread for his living; a prisoner would say that a good life is when he’ll be a freeman and when a lover is asked the same question as to what is a good life, he would say that a good life is to just have a glimpse of his love of life. Therefore a good life may be different to different people but all we need to do is to be practical and study carefully the options that we are given and choosing the best option among them. A good life is one that is spent in a high pursuit; a life where the energy of love is given most importance than any energy of matter. Thus, to spit away the hatred through the entrance of forgiveness, revealed through love would transform life into a life that is called a good life. A good life can never be spent around until the scent of love and charm may not be imbued in all, with all the strength and passion. We can harness the energy of the winds, the seas, and the sun. But the day a man learns the energy of love, that will be as important as the discovery of fire; and then one will realize what is meant by a good life. A good life is a life of a soldier. The pride and the passion with which a soldier walks with the soul content can’t actually be put to words. The soldier-walks upright and passes his nights waking only because the other million people there are sleeping only because that one soldier wakes and in the war zone hugs all the bullets as his medals. He is happy with all what life has given to him. His firm belief is that the truth or secret of happiness is serving his nation, defending its honor, safeguarding people and sacrificing his life for what he holds most dear to his heart which is his motherland. Thus, he lives and dies as a person with good life. But there also live people who have everything they have in life, everything they want, the women they love, the children, the career, the kind of freedom that is the envy of all friends, the travel, the honors, the pleasure and the praise. But then even their lives are missing something. These are the people who turn into the true hunters of a good life. They are always in search of what the true meaning of happiness is and this pursuit takes up most of their lives. The constant hunger or the dissatisfaction, despite of having everything they require, in them doesn’t let them rest and forces them to go beyond the normal realms to find the thing that will provide them with contentment, satisfaction and happiness. Thus a good life is the beginning of learning about the three most important things in life. First, as soon as people decide to confront a problem, they realize that they are far more capable then they thought they were. Second, all energy and all the knowledge came from the same unknown source that we usually call the God. All one has to do is to believe in the paths, to honor what one wishes to do and to honor that energy. To connect up with it every day, to allow oneself to be guided by the signs and to learn by doing and not by thinking about doing is what is important for the person. And third may lie on the observation that a good life is considered to be worse due to the sufferings we face. One should always remember that no one is alone in their troubles; there is always someone else thinking, rejoicing or suffering in the same way and that gives us strength to confront the challenge before us, to fight by moving the heavens and the earth to make a good life. A good life is always confronted by sufferings but in order to turn out those sufferings one must learn that if there is suffering then its best to accept it, because it won’t go away just because you pretend it’s not there. If there is joy then it is best to accept it too, even though you are afraid it might end one day. Some people can only relate life through sacrifice and renunciation. Some people can only feel part of humanity when they think they are happy and leading a good life. But a good life is good when a person is self satisfied. Nothing in the world can replace this one factor which is the only key to a better life. A good life may further be best analyzed by this Mongolian myth in which there are two characters. A doe and a wild dog that come together, two beings are very different natures: in the wild, the dog would normally kill the deer for food. In the Mongolian myth they both understand that they each need the qualities of the other if they are to survive in a hostile world and that they should, therefore join forces. To do this they must first learn to love. And in order to love they must cease to be who they are, otherwise they will never be able to live together. With the passing of time, the wild dog comes to accept that his instinct, always focused on the struggle to survive, now serves a grater purpose; finding someone who he can rebuild the world, who he can pass his life which is termed as not life itself as alone but rather a good life. Thus in all accordance life is what we choose to be, whether alone or with people we love, happy or unhappy, satisfied or unsatisfied. The key to it is to decide what we actually want and with that self actualization comes the true essence and meaning of happiness.