Taking a business idea of your own. Conduct an Osterwalder style Essay

Taking a business idea of your own. Conduct an Osterwalder style business model analysis of that idea. Generate a preferred busi - Essay Example Business plans discuss every aspect from marketing to investment, from target market to production/ services, from human resource to workforce that would be required to be employed by the organization. It is not only the small businesses or medium sized organizations that would require the business plans in order to minimize the risk for them. Larger organizations even multinational organizations are seen often designing and working on marketing or business plans before starting every new project or business. The most important role that the business plans play for the MNEs is that in this era of globalization they are always focusing on expansion and growth into new markets with potential. Thus before entering the market, starting operations and making any kind of investment a business plan is designed that would give complete required details that would be necessary for making the decisions. Business plans often make it much easier for the organization’s management to make d ecisions that are optimum and rational as they are making decision on the basis of researched material that is authentic and allows them to evaluate the idea completely however unforeseen circumstances are an exception. In today’s corporate world competition has increased many folds continuous development and innovation have become requirement in order to sustain in the market. Therefore it is not the liquid assets of the company, Non-current assets, finance or capital available that would ensure the competitive advantage of the business or the organization. it is the intellectual capital that would gain the success in the market thus business plans or market plans even if not eventually used for making their desired decision present an asset and research material that would serve for the purpose of the organization and its management anytime. Different business models have been presented that can be used for designing the business plans. For our current business plan for whi ch the business idea of â€Å"Food Cart Services† have been chosen (Sommer, 2012).  . In order to evaluate the idea through a business plan Osterwalder style business model analysis would be used that presents an in depth information (Osterwalder et al2010). It provides a structure for proper documentation and texting of the business ideas whether for the development of new or documentation of existing. The business idea that has been chosen is vast thus osterwalder business model doesn’t allow the information to lose focus thus there is not any unnecessary explanation or information presented in the model (Verstraete & Jouison-Laffitte, 2011). Business model provides a proper structure thus serves a purpose of strategic management for the business or organization. Below the report presents complete business plan of the â€Å"Food Cart Services† following the structure given under Osterwalder Business model: Infrastructure The initial decision of any business operation is regarding its infrastructure. It implies that what would be the resources required, personnel required, public relations or the contacts would be necessary for running the operations for example existing suppliers in the market, raw material and other production equipment providers. Besides this business relations infrastructure also determines the capabilities and set of skills that would be necessary

Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words

Market Research proposal report - Essay Example The industry gives transport services for freight and also passengers. Businesses within the industry aim at making it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the United Kingdom which has really had a negative effect on the performance of the industry. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This move impacted negatively to the general operations of companies within the industry. (Michael, 1985) The industry has also been affected by economic factors. These include: Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the few customers it is able to acquire at such times. (Jan, 2002) The market has also been affected by social factors. Forces within the society such as media, family and friends have affected the operations of companies within the industry. The media has played a role in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industry's potential customers. The industry's success can be greatly attributed to social factors. (Scholes, 1993) Technological factors have also played a role in affecting the industry's performance. The internet for example has assisted the industry to extend its global out reach. Most of the marketing mix strategies which the airline has used have kept in touch with changing technology and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other related industries. The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991) Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the speed of postal services in the world as a whole. The targeted customers will include rich business people who need to deliver mail to business people based in other parts of the world urgently. The cost of this service will