Pollution Control Essay Example

Pollution Control Paper To what extent is pollution control a key strategy in reducing health risk. Introduction Pollution is a harmful change in the natural environment caused by human activities: This may be the release of substances which are toxic to either animals or plants, or it may be the release of energy (heat, light, radiation, or sound) which interferes with the development of animals or plants. As claimed by http://www. Sambas. Co. UK/pollution. HTML. This would indicate that control would involve minimizing health risks. Health is defined as a complete state of mental, physical and social well-being, with the absence of disease or infirmity. (WHO website) therefore health risk is stated as the possibility that something unpleasant or unwelcome will happen. The amount and types of pollution can correlate to varied types Of health risk; this report will investigate the complex causes of health risk and how pollution control can minimize effects. There are different types of pollution. The first type of pollution is air pollution that is caused by emissions of harmful substances into the air from vehicles and factories etc. Air pollution results in acid rain, ozone depletion and smog. Water pollution is caused when things that deteriorate water quality become a part of it. Next type is land, or also known as, soil pollution that occurs due to the accumulation of solid waste and other non degradable materials into the soil. Another type of pollution is noise pollution that is common in cities and occurs when the level of noise is so high that it is uncomfortable. We will write a custom essay sample on Pollution Control specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pollution Control specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pollution Control specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Another type is radioactive pollution that is caused by the increased use of nuclear energy, although it does not release pollutants like CO, it is still harmful due to the high penetrating power. The last type of pollution is thermal or heat pollution that adds heat to the environment and increases the temperature of the environment. Effective and sustainable management of pollution To what extent is pollution control a key strategy in reducing health risk'[pick] Reducing morbidity and mortality and improving life quality. Figure 1 exhibits the health risk equation: [Health risk = Risk + Vulnerability Management] How far? This enables the calculation of anything that would cause an individual harm (health risk) which involves the specific type of disease (risk) added to the likeliness a person is to be affected (vulnerability) minus the different management techniques. The equation allows one to calculate the health risk, whilst minimizing the actual risk and vulnerability of the individual. Pollution can be sustained or incidental. Sustained pollution is an example of the problem people face in China. Black carbon is a major component of Chinese haze, with a small diameter, meaning particles can penetrate deep inside the lungs. Chinas emissions of nitrogen oxide have increased 3. 8% a year for 25 years. Http://facilitations. Com/ Or pollution can be incidental; such examples would include Opal and Coherency. This report will discuss he following case studies in order to conclude the extent to which pollution control is a key strategy in reducing health risk; Opal demonstrates effects of incidental pollution on both the environment and the economy and how better management of pollution control can contribute to helping reduce health risk. China faces a more sustained problem of pollution, this report will compare and contrast the dangers of health risk and how they are heightened in this country; respiratory diseases affect a large proportion of the population, this could be reduced through better pollution control. Skin cancer in Australia is focused more on lifestyle choices affecting the risk factor, and whether pollution control will help rule out one of the main causes of death in Australia. HIVE/AIDS is a virus which attacks the immune system, Malaria is caused by a vector-Bourne disease and Obesity is a lifestyle choice. These are dependent on environmental, economic and social factors and dont necessarily involve pollution in the developing of health risk; this is to demonstrate the fact that it is too complex and far-fetched to outweigh any possible health risk just by undermining pollution. How Primary, secondary and tertiary management of risks are controlled determine as to whether diseases will re-emerge or be ruled out. Key players involved in this process include- Governments, WHO, EUNICE. Palliative, curative and vertical strategies are examples of pollution control management that will be discussed further in this report. This report will cross-section the complex causes of health risk and how pollution control may or may not reduce health risks, including reference to climate change. Models; To help in assessing how pollution control could reduce health risk the oodles that will be demonstrated in this report include the externalities gradient which shows the closer people were to the explosion in Opal, the more affected they were. The epidemiology model can be analyses to help come to a stronger conclusion, backing up one or both sides of the argument. It also explains the relationship between development and GAP of a nation. The Sunsets Curve clarifies why China faces such a difficulty with pollution and how population are dependent on almost double that of an MEDIC such as the [J. Methodology; To prevent bias, cross-sectioning of websites were undertaken. The Blacksmith Report was used to gather information on areas where pollution control is greatly needed, or is already being carried out. The World Health Organization (WHO) is involved in this report, sourcing has been carried out to establish the information collected from the website. This website was used for pollution in China along with Facts and Details however the information cannot be guaranteed entirely reliable, therefore a range Of sources such as the Lancet and Gee-file articles were also a part of the research. Pollution in China and management of this health risk is collectively issued and sub-sectioned into facts and figures of pollution and its risk to the population, along with inequalities amongst health care. However the management of pollution alone will not guarantee a reduction of health risks altogether. The difference in sustainable pollution management is that the source of the health risk is abolished, which involves air, land and water sources. How effective the removal of the pollution source will be is to whether re-emergent diseases will continue affecting health or not, some health risks dont correlate individually with pollution such as HIVE/AIDS and Malaria, but environmental impacts and funding may increase or decrease the chances of the health risks becoming a an epidemic. Malaria is related indirectly to pollution through climate change, as the warmer the temperature, the more foreseeable the habitat is to develop into breeding for the mosquitoes. Strategies such as nets and possible vaccines are strategies keen to reducing Malaria deaths across continents such as Africa; these will have a greater impact on health risk than pollution control. Whether management is high in sustainability classes it as a key strategy in reducing lath risk, the source being dealt with effectively will lead to longer term management of the risk, with shorter term treatment of just symptoms being classed more unsustainable. Cure is more successful than prevention as there is still the risk of re-emergent diseases. With the case study of obesity, the key players involved in try to lower this steep gradient include www. Objectifications. Org/ The campaign to end obesity (CEO), NASH, Governments, Educational Advisers, BMW. Acquisitivenesss. Org/ node/ 11932 Preventing childhood obesity. These are all examples of effective measures of controlling a health risk, obesity doesnt correlate with pollution at all, and therefore it cannot be a strategy to reduce all health risks, just those in relation with it. For pollution control to be most effective, all players involved in the management have to contribute to see a difference, its one thing saying to reduce pollution but another thing to start management. Lifestyle choices are just as important as pollution control; individuals have as much contribution as companies do. Australias skin cancer is an example of this. Advertisements such as Smart introduced campaigns to encourage he use of sun cream, hats and t-shirts as an effective measure of reducing the risks of Skin cancer, especially amongst children. Cancer organization websites such as http://www. Cancer. Org. AU/conversationalist/Smart/ Contradistinctions rest. HTML evaluate the risks and dangers of the sun, as well as the statistics of how many Australians are diagnosed with skin cancer daily. The methods of prevention I. E. Slip, Slop, Slap have helped reduced numbers since previous years as there is no cure. However preventing sun cancer involves the media, government, education to alert awareness on the kiss and how easy it is to develop; pollution control doesnt necessary aid in reducing skin cancer directly, on the other hand, pollution is related to ozone depletion and global warming. Thus making the XIV rays more harmful, therefore in the long term, pollution control could be claimed a key strategy in reducing health risk, just not straight away. Opal was a health shock to all its residents; the disastrous incident shows how pollution control can reduce health risk. Factual websites such as www. World-nuclear. Org/info/coherency/ infix . HTML and online newspaper websites http://www. Radian. Co. UK/ environment/opal were used in gather information on the Coherency case study, some sites proving more helpful than others so cross-sectioning was carried out including Wisped http://en. Wisped. Org/wick/Opal_disaster and the BBC report http://news. BBC. Co. UK/notations/hi/dates/stories/ December/3/newsier_2698000/2698709. Stem to gain a more reliable perspective. This report will examine whether prevention on the pollution incident was at all possible or if it was down to poorer managed pollution control that risked the lives of many in the area. The accident was in allegations to pollution directly and so will lead assistance in claiming how far of an extent pollution control is in reducing health risks. Case studies; Pollution is a great risk to health in China. According to the World Bank and WHO between 300,000 and 350,000 people die from indoor and outdoor air pollution and that 16 of the worlds top 20 cities with the worst air are in China. This could be a result of the cities being full of heavy industries, metal smelters and coal fired power plants; sending tons of carbon, metals and gases into the air. Only a third of the 340 Chinese cities that are monitored et Chinas own pollution standards. Coal has been tied to a number of health problems. In towns like Chicago in Shania, it has been linked with a high number of birth defects such as neural tube defects, cleft pallets and congenital heart disease. Underground coal fires are consuming 20 to 30 million tons of Coal a year, pumping tons of ash, carbon dioxide, methane and carbon monoxide into the atmosphere. These types of air pollution cause premature births, low-birth weight babies and lung cancer- which is now the leading cause of death in China. In the last five years the number of deaths from the disease has risen 18. % to 34 per 100,000 people. Recent policies have encouraged desertification and other filleting technology in power plants, from 2005-2009, China cut its sulfur dioxide emissions by between million and million tons. Beijing introduced environmental standards for buildings, and millions of homes have converted from coal to gas, with dozens of high polluting factories relocating or being forced shut. In 2008, the Olympics was held in China, so in this period more than 50,000 smog-producing taxis were taken off the streets and replaced with more environmentally friendly models, cars with even numbered license latest were barred from driving two days in the week, cars with odd numbered license plates were barred from driving another two days of the week. More than 4,000 buses were put in operation that ran on natural gas and produced virtually no emissions. This proves effective measures of pollution control can aid in controlling risks to health, in this instance, the focus is more on curing the health risk by limiting pollution rather than just masking the factors. On the other hand, risks to health arent just down to pollution and how well it is managed, but how the health risk is dealt with. Health inequalities are present in China as consequences of regional differences of both health financing and health care use. Equality in healthcare refers to a system in which services are distributed according to need rather than socioeconomic status. Chinas health inequalities have risen from simple matters such as imbalances in government and market roles leaving some areas more developed than others. This then leads to questions of fairness and health distribution in the country; due to the economic boom China has since struggled with simple necessities to keep even health distribution. This questions how effective managing pollution would be to reducing health risks, because the way in which health risks are dealt with is uneven; depending more on your status than the threat to your life. It is far too complex to simply state controlling pollution will minimize lung cancer and respiratory diseases in China, because the health care is as equal to blame as well. Pollution control is essential to reduce health risk, in order to reduce incidents of air pollution affecting the lives of Chinas population. In this instance there is clear factual evidence and statistics which prove the relation between pollution and putting health in danger. The reduction and better managed pollution control has already seen a decline in the amount of health problems since the strict regulations of the 2008 Olympics, with less pollutants and emissions affecting both health and the environment will assist in reducing risks to wellbeing. However not just pollution control is essential, health care plays just as an important role in reducing a health risk, some diseases related with pollution such as respiratory illnesses or lung cancer, can be as easily treated if health care is offered to the individual. Due to the segregated distribution of health care services, the likeliness of one individual being treated over another because of their certain socioeconomic status is highly likely. Ruling out all possible risks of pollution involves the way they are treated. Pollution control is an important strategy in reducing health risks, but it is not the only one that plays a part. Some researchers suggest that economic development eventually reduces environmental damages per capita when sufficient wealth and technology allows nations to adopt clean production methods and move towards a service-based economy. Also, environmental quality is generally considered a normal good meaning that people will demand more of it as they become wealthier. The Environmental Sunsets Curve hypothesis demonstrates a relationship between economic development and environmental damages. According to this logic, environmental damage per capita increases in the early stages of economic development, reaches a maximum, and then declines as a nation attains higher levels of income. If the evidence supported this hypothesis, then it would imply that economic development will eventually promote a cleaner environment. [pick The Environmental Sunsets Curve This shows pollution fatigue in reducing health risk. However, the relationship does not appear to demonstrate the situation in China; as environmental impacts such as carbon dioxide emissions tend to show a positive relationship with average income. This means that carbon emissions are expected to increase as the economic growth occurs. China is one of the worlds wealthiest countries, with an ever expanding population. In addition, the economic development alone is a relevant factor in determining environmental impacts, as well as the distribution of resources. Sustainable development focuses on the imperative of reducing economic inequalities along with preserving the environment. This concludes that although the effects of pollution in China is tormenting the economy; costing health services thousands to treat respiratory diseases, the source of this pollution is from the economy. This seems to be the worst health risk of the entirely country, with two in three Australians being diagnosed with skin cancer by the time they are 70. The aim of this campaign is to discourage bathing in the sun for long periods of time, especially at the hottest part of the day between 11 and 3, the advertisement of Slip, Slop, Slap which has been a popular TV commercial for over 20 years aims to target vulnerable age groups such as children to encourage shade, clothing and sun-cream to protect their skin from the suns damaging rays. Pollution control isnt necessarily a major factor for the encounter of skin cancer; on the other hand, it is indirectly related. The emissions and pollutants intoxicating the atmosphere cause ozone depletion and global warming therefore causing climate change. The more harmful the suns rays the increased chance of developing skin cancer. Long term management should involve pollution control to aim to decrease the amount of skin cancer statistics each year, along with key players such as overspent, education, and specific campaigns targeting the use of cancer preventing materials like clothes. The economy and media is partly to blame for the inclination of skin cancer reported, because it was seen as trendy to have a tan as portrayed in many magazines and TV shows; however this had a huge impact on the residents of Australia who werent aware of the risks, just the fact they wanted to look how celebrities did, because it was the norm. The economy should be stricter on regulating rules about the sun, even with the high numbers of skin cancer; there were still few campaigns and organizations that raise awareness and funding for those with the illness. So for short-term management, raising awareness Of the risks and how easily skin cancer is developed would be a more important strategy than pollution control as in this case, pollution isnt directly putting an individuals health at risk. The incidental pollution that struck Opal is still having repercussions 20 years on. Local doctors claim that most babies here are underweight and below normal size. Satanist Sarongs, from the Samba clinic, said that people in the district suffered from blood and other disorders and that their load hemoglobin levels are far below normal.

How to Master Expository Writing

How to Master Expository Writing Expository writing sounds formal and exacting (it is), but never fear, you already use it every day. Instruction manuals, textbooks, voter guides, research papers, news articles, posters, game directions, recipe books, movie reviews, furniture assembly instructions, city guides, white pages, certain blogs, and the academic essay are all examples of expository writing. Its the documentary film of the writing world.Expository writing informs readers by explaining, describing or exposing truth with a supporting set of facts. The goal is to enlighten your audience by presenting information in a clear and organized way. Think creatively, but expository writing is not creative writing. Support your argument, but expository writing is not persuasive writing.Straightforward expository writing builds your credibility. Its essential for writing winning proposals and grant applications, and informed decision definition essay titles could be Attributes of a Superhero, The Official Meaning of Fam ily, and Define Laziness: A Portrait of My Younger Brother.The Descriptive Essay – Describes an event, person, place, thing or idea with supporting details. This could be writing about a travel destination, an admirable or villainous character, your first cooking experience, or how you imagine the world without borders. Generously use vivid language, adjectives and adverbs, and imagery that involves all the senses to paint a picture for readers.The Explanatory Essay – Explains how something works or how to do something. Use this model to clarify unfamiliar terms or special vocabulary. Form comparisons or analogies if appropriate, connecting new information to knowledge the reader already has, or give a new perspective or insight. Possible explanatory essay titles might include: What Exactly is Bit Coin?, Latin Declensions: A Primer, and Understanding the Allegory of Animal Farm. A subs include how to make a soufflà ©, or how to clear a scuba mask underwater. Use direc tional verbs like rotate, mix, or blow when describing each step. Present a materials list, if applicable. Avoid lengthy phrasing, but be sure to include all information needed to get the job done.Fourth, outline to create an organized structure that flows logically.An outline deconstructs a complex subject into small, understandable components. The conventional outline form helps organize your points in a logical order. Sequence is especially important when explaining steps in a process. You neednt be a slave to the form. Make the outline work for you.Now, structure the essay into paragraphs: the introductory paragraph, the body, and the concluding paragraph. The introductory paragraph must hook the readers and hold their attention. A hook could be a scintillating fact, an astounding statistic, a fitting simile, a stirring quote or a joke. A narrative opening introduces the topic with a riveting anecdote or story. The reader feels she must know what happens next. Rhetorical questio ns as opening hooks might engage some readers, but may be considered inappropriate for academic essays. Place the thesis statement around the middle or end of the introductory paragraph.The body is usually formed by two to five paragraphs. Each paragraph in the body has a topic sentence that directly relates to the thesis. Support each topic sentence with evidence. Use facts, examples or anecdotes that your readers will understand. Put your most important messages in the first paragraphs, and in the first sentences of those paragraphs. Fill in the paragraphs by providing readers with all the necessary information. Check that the transition from one body paragraph to the next seems logical and natural.The concluding paragraph closes the essay by restating the main idea and salient points in a new way. Beyond summarizing, give the audience a final thought or call to action. Avoid digressing into new issues. Explain why your reader should care about your idea. You may end with a quote that sums up the essence of the essay.Check again for a logical connection between the introduction, body paragraphs and the conclusion.Finally, transform the outline into proseSelect a point-of-view (i.e. a first-, second-, or third-person narrator). Journalists write effective exposition using all perspectives.Write the paragraphs, smoothly incorporating your supporting evidence, and integrating quotations or paraphrasing.Expository prose is objective. Present the facts, even if you do not like them.Cite your sources according to conventions appropriate to your audience, be it MLA or APA, newspaper-style attribution, or the Web protocol of linking to source information.Accuracy and objectivity build your credibility. Dont call something a fact unless it is verifiable. Refrain from superlatives, such as best or most unless they can be quantified. Provide a date instead of writing recently. State 73% instead of writing many or more.Delete any word that does not add anything crucial to the meaning of a sentence. Discard information that seems interesting, but is not germane to the immediate topic. Less is more.Fact-check, proofread and review. Check spelling and grammar. Ask someone who understands your topic to check for accuracy. Ask someone unfamiliar with your topic to check for clarity. Consider any suggested edits, ultimately relying on your own judgment. Polish the final draft.You, the expository writer, are the most important figure in your essay. The reader will gain understanding of a topic important to you, through the clarity, integrity and knowledge of your author-voice. At the same time, you gain credibility and a reputation for fair, accurate analysis. When trust is paramount, issues are complex, and the stakes of decision-making are high, do employ industry experts and professional writers to help you inform your audience.

Taking a business idea of your own. Conduct an Osterwalder style Essay

Taking a business idea of your own. Conduct an Osterwalder style business model analysis of that idea. Generate a preferred busi - Essay Example Business plans discuss every aspect from marketing to investment, from target market to production/ services, from human resource to workforce that would be required to be employed by the organization. It is not only the small businesses or medium sized organizations that would require the business plans in order to minimize the risk for them. Larger organizations even multinational organizations are seen often designing and working on marketing or business plans before starting every new project or business. The most important role that the business plans play for the MNEs is that in this era of globalization they are always focusing on expansion and growth into new markets with potential. Thus before entering the market, starting operations and making any kind of investment a business plan is designed that would give complete required details that would be necessary for making the decisions. Business plans often make it much easier for the organization’s management to make d ecisions that are optimum and rational as they are making decision on the basis of researched material that is authentic and allows them to evaluate the idea completely however unforeseen circumstances are an exception. In today’s corporate world competition has increased many folds continuous development and innovation have become requirement in order to sustain in the market. Therefore it is not the liquid assets of the company, Non-current assets, finance or capital available that would ensure the competitive advantage of the business or the organization. it is the intellectual capital that would gain the success in the market thus business plans or market plans even if not eventually used for making their desired decision present an asset and research material that would serve for the purpose of the organization and its management anytime. Different business models have been presented that can be used for designing the business plans. For our current business plan for whi ch the business idea of â€Å"Food Cart Services† have been chosen (Sommer, 2012).  . In order to evaluate the idea through a business plan Osterwalder style business model analysis would be used that presents an in depth information (Osterwalder et al2010). It provides a structure for proper documentation and texting of the business ideas whether for the development of new or documentation of existing. The business idea that has been chosen is vast thus osterwalder business model doesn’t allow the information to lose focus thus there is not any unnecessary explanation or information presented in the model (Verstraete & Jouison-Laffitte, 2011). Business model provides a proper structure thus serves a purpose of strategic management for the business or organization. Below the report presents complete business plan of the â€Å"Food Cart Services† following the structure given under Osterwalder Business model: Infrastructure The initial decision of any business operation is regarding its infrastructure. It implies that what would be the resources required, personnel required, public relations or the contacts would be necessary for running the operations for example existing suppliers in the market, raw material and other production equipment providers. Besides this business relations infrastructure also determines the capabilities and set of skills that would be necessary

Market Research proposal report Essay Example | Topics and Well Written Essays - 1000 words

Market Research proposal report - Essay Example The industry gives transport services for freight and also passengers. Businesses within the industry aim at making it very interesting to woo customers to desire to use services provided by the industry. The study of the industry reveals that there are political, economic, socio-cultural and legal factors that affect it. The Pest analysis should be used to analyze the environment in which the industry operates in. This simple analysis involves understanding the industry's political, economic, social, and technological environment with references to the various companies within the industry. (Massingham, et al. 1988) Political factors have a direct and indirect effect on the performance of the various companies within the airline industry. There are some decisions which have been made by the federal government of the United Kingdom which has really had a negative effect on the performance of the industry. For instance, in 2001, the federal government brought legal suits and made decisions to minimize the production and marketing of high performance to countries believed to be a threat to the security of U.K. This move impacted negatively to the general operations of companies within the industry. (Michael, 1985) The industry has also been affected by economic factors. These include: Currency exchange rate, interest rate policy, consumer factors, and fiscal policy rates. The industry has to adhere to the fluctuations in the market depending with how a consumer perceives the offered products. In the times of economic recession, less people use air transport because of the low affordability of this kind of transport. Hence the industry has continually suffered for lack of customers. Therefore, the industry makes minimal profits because of the few customers it is able to acquire at such times. (Jan, 2002) The market has also been affected by social factors. Forces within the society such as media, family and friends have affected the operations of companies within the industry. The media has played a role in influencing customers to believe that the services offered by the industry are of high quality. Social factors have affected the opinions, interests, and attitudes of the industry's potential customers. The industry's success can be greatly attributed to social factors. (Scholes, 1993) Technological factors have also played a role in affecting the industry's performance. The internet for example has assisted the industry to extend its global out reach. Most of the marketing mix strategies which the airline has used have kept in touch with changing technology and modernization in the ever changing world. E-commerce and Radio Frequency identification-RFID are some of the modern technological aspects embraced by the industry. The industry has tried to always keep abreast with technology. The modern technology present in the industry has given it a competitive edge over other related industries. The technology has also greatly increased the effectiveness of the services offered by the industry. (Schlesinger, 1991) Some of the services that can be introduced in to the industry include postal services. Here, letters and mails will be transported via planes to where they are needed. This enhances the speed of postal services in the world as a whole. The targeted customers will include rich business people who need to deliver mail to business people based in other parts of the world urgently. The cost of this service will

Stages In The Selling Process Marketing Essay

Stages In The Selling Process Marketing Essay A popular approach to understanding the stages of the selling process consists of the six steps diagrammed in Exhibit 2.8: (1) prospecting for customers, (2) opening the relation ­ship, (3) qualifying the prospect, (4) presenting the sales message, (5) closing the sale, and (6) servicing the account. Although the selling process involves only a few distinct steps, the specific activities in-volved at each step-and the way those activities are carried out-can vary greatly de-pending on the type of sales position, such as missionary versus trade salesperson, and on the firms overall selling and customer relationship strategy. Consequently, a firms sales program should incorporate account management policies to guide each salesperson and ensure that all selling efforts are consistent with the firms marketing and relationship strategy. We will examine the raÃ…Â £ionale and content of account management policies in more detail in Chapter 4. The following discussion of the stages in the selling process also mentions some of the more common account management policies used to direct sales representatives. Prospecting for Customers In many types of selling, prospecting for new customers is criticai. It can also be one of the most disheartening aspects of selling, especially for beginning salespeople. Prospecting ef ­forts are often met with rejection, and immediate payoffs are usually minimal. Neverthe-less, the ability to uncover potenÃ…Â £ial new customers often separates the successful from the unsuccessful salesperson. In some consumer goods businesses, prospecting for new customers simply involves cold canvassing-going from house to house knocking on doors. In most cases, though, the target market is more narrowly defined, and the salesperson must identify prospects within that target segment. Salespeople use a variety of information sources to identify relevant prospects, including trade association and industry directories, telephone directories, other salespeople, other customers, suppliers, nonsales employees of the firm, and social and professional contacts. Telemarketing is used by many firms to find prospects. Outbound telemarketing in ­volves calling potenÃ…Â £ial customers at their home or office, either to make a sale or to make an appointment for a field representative. Inbound telemarketing, where prospective cus-tomers call a toll-free number for more information, is also used to identify and qualify prospects. When prospects call for more information about a product or service, a repre ­sentative attempts to determine the extent of interest and whether the prospect meets the companys qualifications for new customers. If so, information about the caller is passed on to the appropriate salesperson or regional office. The Internet is also proving a useful technology for generating leads to potenÃ…Â £ial new customers. While an increasing number of firms are soliciting orders directly via a home page on the Internet, many-particularly those selling relatively complex goods or services-use their Internet sites primarily to provide technical product information to cus ­tomers or potenÃ…Â £ial customers. These firms can have their salespeople follow up on techni ­cal inquiries from potenÃ…Â £ial new accounts with a more tradiÃ…Â £ional sales call.15 A firms account management policies should address how much emphasis salespeople should give to prospecting for new customers versus prospecting and servicing existing ac ­counts. The appropriate policy depends on the selling and customer relationship strategy selected, the nature of its product, and the firms customers. If the firms strategy is trans-actional, if the product is in the introductory stage of its life cycle, if it is an infrequently purchased durable good, or if the typical customer does not require much service after the sale, sales reps should devote substanÃ…Â £ial time to prospecting for new customers. This is the case in industries such as insurance and residential construction. Such firms may design their compensation systems to reward their salespeople more heavily for making sales to new customers than for servicing old ones, as we shall see in Chapter 11. A company that desires strategic partnerships will assign a specific salesperson to each ac ­count. Firms with large market shares or those that sell frequently purchased nondurable products or products that require substanÃ…Â £ial service after the sale to guarantee customer sat-isfaction should adopt a policy that encourages sales reps to devote most of their efforts to ser ­vicing existing customers. Food manufacturers that sell products to retail supermarkets and firms that produce component parts and supplies for other manufacturers fall into this cate-gory. Some very large customers may require so much servicing that a sales rep is assigned to do nothing but cater to that customers needs. In such circumstances, firms have special-ized their sales positions so that some representatives service only existing accounts, while others spend all their time prospecting for and opening relationships with new customers. Opening the Relationship In the iniÃ…Â £ial approach to a prospective customer, the sales representative should try to open the relationship by accomplishing two things: (1) determine who within the organization is likely to have the greatest influence or authority to iniÃ…Â £iate the purchase process and who will ultimately purchase the product, and (2) generate enough interest within the firm to ob-tain the information needed to qualify the prospect as a worthwhile potenÃ…Â £ial customer. An organizational buying center often consists of individuals who play different roles in mak ­ing the purchase decision. Thus, it is important for the salesperson to identify the key deci-sion makers, their desires, and their relative influence. Selling organizations can formulate policies to guide sales reps in approaching prospec ­tive customers. When the firms product is inexpensive and routinely purchased, salespeo ­ple might be instructed to deal entirely with the purchasing department. For more technically complex and expensive products, the sales representative might be urged to identify and seek appointments with influencers and decision makers in various funcÃ…Â £ional departments and at several managerial levels. When the purchase decision is likely to be very complex, involving many people within the customers organization, the seller might adopt a policy of multilevel or team selling. Qualifying the Prospect Before salespeople attempt to set up an appointment for a major sales presentation or spend much time trying to establish a relationship with a prospective account, they should first qualify the prospect to determine if he or she qualifies as a worthwhile potenÃ…Â £ial customer. If the account does not qualify, the sales rep can spend the time better elsewhere. Qualification is difficult for some salespeople. It requires them to put aside their etemal optimism and make an objective, realistic judgment about the probability of making a prof-itable sale. As one authority points out, the qualification process involves finding the an-swers to three important questions: Does the prospect have a need for my product or service? Can I make the people responsible for buying so aware of that need that I can make a sale? Will the sale be profitable to my company?16 To answer such questions, the sales rep must learn about the prospects operations, the types of products it makes, its customers, its competitors, and the likely future demand for its products. Information also must be obtained concerning who the customers present sup-pliers are and whether any special relationships exist with those firms that would make it difficult for the prospect to change suppliers. Finally, the financial health and the credit rat-ing of the prospect should be checked. Because so many different types of information are needed, nonselling departments within the company-such as the credit and collections department-often are involved in the qualification process when large purchases are made. Frequently, however, credit de ­partments do not get involved until after the prospect has agreed to buy and filled out a credit application. In these situations, company policies should be formulated to guide the salespersons judgment concerning whether a specific prospect qualifies as a customer. These policies might speli out minimum acceptable standards for such things as the prospects annual dollar value of purchases in the product category or credit rating. Simi-larly, some firms specify a minimum order size to avoid dealing with very small customers and to improve the efficiency of their order-processing and shipping operations. Issues re-lated to prioritizing customers are discussed in Chapter 3. Presenting the Sales Message The sales presentation is the core of the selling process. The salesperson transmits informa ­tion about a product or service and attempts to persuade the prospect to become a customer. Making good presentations is a criticai aspect of the sales job. Unfortunately, many sales ­people do not perform this activity very well. Past studies have discovered that 40 percent of purchasing agents perceive the presentations they witness as less than good. In a recent sur-vey of purchasing executives, the following five presentation-related complaints were among the top 10 complaints the managers had about the salespeople with whom they deal: Running down competitors. Being too aggressive or abrasive. Having inadequate knowledge of competitors products or services. Having inadequate knowledge of the clients business or organization. Delivering poor presentations.17 One decision that must be made in preparing for an effective sales presentation concerns how many members of the buying firm should attend. Since more than one person is typically involved in making a purchase decision, should a sales presentation be given to all of them as a group? The answer depends on whether the members of the buying center have divergent attitudes and concerns, and whether those concerns can all be addressed effec-tively in a single presentation. If not, scheduling a series of one-to-one presentations with different members of the buying group might be more effective. In many cases, the best way to convince prospects of a products advantage is to demon ­strate it, particularly if the product is technically complex. Two rules should be followed in preparing an effective product demonstration. First, the demonstration should be carefully re-hearsed to reduce the possibility of even a minor malfunction. Second, the demonstration should be designed to give members of the buying center hands-on experience with the prod ­uct. For example, Xeroxs salespeople learn about their clients office operations so they can demonstrate their products actually doing the tasks they would do after they are purchased. Different firms have widely varying policies concerning how sales presentations should be organized, what selling points should be stressed, and how forcefully the presentation should be made. Door-to-door salespeople and telephone salespeople are often trained to deliver the same memorized, forceful presentation to every prospect. A person selling com ­puter systems may be trained in low-key selling, in which the salesperson primarily acts as a source of technical information and advice and does little pushing of the companys par ­ticular computers. The section later in this chapter on alternative selling approaches pro-vides additional insight on presentational approaches. Today, the proliferation of relationship selling has resulted in salespeople being called on to give more formal presentations to multiple members of a client organization. For ex ­ample, often selling firms may give quarterly or annual account review presentations to clients. These presentations typically involve the buying team and selling team as well as members of management from both sides. A firms policy on sales presentations should be consistent with its other policies for managing accounts. To formulate intelligent sales pre ­sentation policies, a sales manager must know about alternative presentation methods and their relative advantages and limitations. Space limitations of this chapter make it difficult to present a lengthy discussion of such issues. The interested student is urged to examine a personal selling textbook where a variety of sales presentation methods are discussed and evaluated in more detail. Closing the Sale Closing the sale refers to obtaining a final agreement to purchase. All the salespersons efforts are wasted unless the client signs on the dotted line; yet this is where many salespeople fail. It is natural for buyers to try to delay making purchase decisions. But as the time it takes the salesperson to close the sale increases, the profit to be made from the sale may go down, and the risk of losing the sale increases. Consequently, the salespersons task is to facilitate the client making a timely final decision. Often, this may best be accomplished by simply asking for an order. May I write that order up for you? and When do you want it delivered? are common closings. Another closing tactic is to ask the client to choose between two alterna ­tive decisions, such as, Will that be cash or charge? or Did you want the blue one or the red one? In B2B buying and selling, organizational buyers and other decision makers have had extensive training in buying and selling techniques and can identify manipulative closing techniques, so care should be used in selecting a natural way to ask for the sale. Servicing the Account The salespersons job is not finished when the sale is made. Many types of service and as-sistance must be provided to customers after a sale to ensure their satisfaction and repeat business. Excellent service after the sale bolsters customer loyalty and fosters long-term relationships with customers. But this is another area in which some salespeople do not perform well. One consultant estimates that when a customer stops buying from a com-pany, about 60 percent of the time its because the customer thinks the selling firms sales ­people developed an indifferent attitude after the product was delivered.18 The salesperson should follow up each sale to make sure no problems exist with delivery schedules, quality of goods, or customer billing. In addition, often the salesperson or members of a sales team supervise the installation of equipment, train the customers employees in its use, and ensure proper maintenance in order to reduce problems that may lead to customer dissatisfaction. This kind of postsale service can pay great dividends for both the salesperson and the selling firm, leading to the sale of other, related products and services.19 For instance, in many capital equipment lines, service contracts, along with supplies and replacement parts, account for greater dollar sales revenue and higher profit margins than the original equip ­ment. A firms selling and customer relationship strategy should dictate what type of postsale or ongoing service should occur. To truly understand the selling process, why successful salespeople do what they do, and how to most effectively manage their efforts, it is important to also understand how B2B customers make purchase decisions. After all, in relationship selling, the focus by the sales ­person and his or her entire organization is aimed at fulfilling customer needs and solving customer problems. Therefore, the next sections shift the focus of our discussion from the selling side to the buying side to examine the participants in the B2B buying process, the stages of this buying process exhibited by many organizations, and finally the nature of organizational buying situations.

What is the good life?

The article I have selected to summarize for this assignment is titled as ‘The Secret to Happiness’ by David Myers . This article discusses about the beauty and secret to a happy good life. It discusses the goodness of life from different aspects. It suggests that people from different genre ought to think differently about the curve of life and its happiness. According to a survey materialism brings much content and happiness in an individual’s life and a greater amount of people wish they were rich, which proves that money brings happiness to most. Thus suggesting that the source of good life recedes before an individual as he wishes to pursue. The article by David Myers speaks about the twentieth century with reference to people, their lives, and what made them a happier individual: the more rich a person is the more content he is in his life compared to the person who is poor and cannot fulfill his needs. Moreover, a survey was done with different classes of people which included the rich and poor, the young and the old, the children and adults and all were asked to tell their happiest period of life that they would never forget. More than 75% of the answers were materialistic happiness that is they were the most happy when they bought a new car, or a new home, when they found a new job. These were few answers that bought them life lasting satisfaction. Furthermore, writer uses a term known as buyer’s remorse used to describe the let down which occurred purchasing something that doesn’t provide satisfaction was expected off. Therefore, the secret to happiness for long lasting satisfaction is materialism. Though, many may not agree to the fact but it is true that materialism has held its importance in our life that much that it has become a secret of happiness. My Evaluation: What is a good life? A mother says that a good life is to see her children prosper; a father says that a good life is when he’d be able to be the strong man who could support his family; a student would say that a good life is to attain and be a top graded student; a beggar would say that it would be when he’d be able to get bread for his living; a prisoner would say that a good life is when he’ll be a freeman and when a lover is asked the same question as to what is a good life, he would say that a good life is to just have a glimpse of his love of life. Therefore a good life may be different to different people but all we need to do is to be practical and study carefully the options that we are given and choosing the best option among them. A good life is one that is spent in a high pursuit; a life where the energy of love is given most importance than any energy of matter. Thus, to spit away the hatred through the entrance of forgiveness, revealed through love would transform life into a life that is called a good life. A good life can never be spent around until the scent of love and charm may not be imbued in all, with all the strength and passion. We can harness the energy of the winds, the seas, and the sun. But the day a man learns the energy of love, that will be as important as the discovery of fire; and then one will realize what is meant by a good life. A good life is a life of a soldier. The pride and the passion with which a soldier walks with the soul content can’t actually be put to words. The soldier-walks upright and passes his nights waking only because the other million people there are sleeping only because that one soldier wakes and in the war zone hugs all the bullets as his medals. He is happy with all what life has given to him. His firm belief is that the truth or secret of happiness is serving his nation, defending its honor, safeguarding people and sacrificing his life for what he holds most dear to his heart which is his motherland. Thus, he lives and dies as a person with good life. But there also live people who have everything they have in life, everything they want, the women they love, the children, the career, the kind of freedom that is the envy of all friends, the travel, the honors, the pleasure and the praise. But then even their lives are missing something. These are the people who turn into the true hunters of a good life. They are always in search of what the true meaning of happiness is and this pursuit takes up most of their lives. The constant hunger or the dissatisfaction, despite of having everything they require, in them doesn’t let them rest and forces them to go beyond the normal realms to find the thing that will provide them with contentment, satisfaction and happiness. Thus a good life is the beginning of learning about the three most important things in life. First, as soon as people decide to confront a problem, they realize that they are far more capable then they thought they were. Second, all energy and all the knowledge came from the same unknown source that we usually call the God. All one has to do is to believe in the paths, to honor what one wishes to do and to honor that energy. To connect up with it every day, to allow oneself to be guided by the signs and to learn by doing and not by thinking about doing is what is important for the person. And third may lie on the observation that a good life is considered to be worse due to the sufferings we face. One should always remember that no one is alone in their troubles; there is always someone else thinking, rejoicing or suffering in the same way and that gives us strength to confront the challenge before us, to fight by moving the heavens and the earth to make a good life. A good life is always confronted by sufferings but in order to turn out those sufferings one must learn that if there is suffering then its best to accept it, because it won’t go away just because you pretend it’s not there. If there is joy then it is best to accept it too, even though you are afraid it might end one day. Some people can only relate life through sacrifice and renunciation. Some people can only feel part of humanity when they think they are happy and leading a good life. But a good life is good when a person is self satisfied. Nothing in the world can replace this one factor which is the only key to a better life. A good life may further be best analyzed by this Mongolian myth in which there are two characters. A doe and a wild dog that come together, two beings are very different natures: in the wild, the dog would normally kill the deer for food. In the Mongolian myth they both understand that they each need the qualities of the other if they are to survive in a hostile world and that they should, therefore join forces. To do this they must first learn to love. And in order to love they must cease to be who they are, otherwise they will never be able to live together. With the passing of time, the wild dog comes to accept that his instinct, always focused on the struggle to survive, now serves a grater purpose; finding someone who he can rebuild the world, who he can pass his life which is termed as not life itself as alone but rather a good life. Thus in all accordance life is what we choose to be, whether alone or with people we love, happy or unhappy, satisfied or unsatisfied. The key to it is to decide what we actually want and with that self actualization comes the true essence and meaning of happiness.

The Nice Guy

Case Analysis: The Nice Guy Introduction This case study begins with Paul Kennedy on a slow morning commute in Cleveland. During his drive, he’s worried about his wife and family, his boss, his associate, a stranger in a nearby vehicle, and even about the state of the Cleveland Browns. He is also excited about his plans to expand Daner Associates into the European market and his impending promotion to CEO. But when Paul meets with his boss, Larry, that afternoon, he discovers that he has been misreading signals. Larry is actually considering Paul for the number two role in the company and considering promoting another Daner executive, George, into the CEO position. Background Paul has been with Daner Associates for ten years. He believes that he is being groomed for to take over the CEO position when Larry retires. Thus, Paul is understandably shocked when he discovers that Larry thinks of him as the number two guy, and is considering promoting George to CEO instead. Paul thinks that George lacks the polish and experience to be effective in the CEO position. Problem Statement Paul needs to demonstrate to Larry that he has what it takes to be the next CEO: A strong leader with effective communication, people relationship and management skills. Analysis and Issues Paul does not have to become a complete jerk, like George, to get the CEO position. He does, however, need to do a thorough self-assessment to identify his strengths and weaknesses, chose a path that is in his own best interest, then clearly and consistently state his personal and managerial views. Paul has clear advantages over his rival, George, in terms of experience and length of time with the company. His employees like him and trust him to lead them. He possesses most of the elements of an effective CEO, but Larry thinks that Paul is too nice to be effective as CEO. Paul needs to exploit the advantages he has and stop letting his niceness get in the way of his own business success. If Paul wants the top job, he needs to prove that he can be effective in managing his relationships with others, including his relationship with Larry, where he has allowed communications to break down to where he and Larry were on completely different wavelengths on his promotion to CEO. In his interactions with Larry, it seems that Paul has been hearing only what he wants to hear. Paul has apparently misread Larry’s intentions, resulting in misaligned expectations. Paul and Larry have very different leadership styles and attitudes on people management. This disparity in their styles is a core part of their communications issues. Paul’s self-referent criteria have prevented him from effectively listening to what Larry has been telling him about his leadership skills and potential to be promoted to CEO. It seems that George has an advantage over Paul in being able to relate easily to Larry. Larry and George have a similar philosophy on people management, which gives George an advantage on effective communications with Larry. Larry immediately empathizes with George’s perspective, because it is similar to his own. This puts the onus on Paul to get outside of his own frame of reference to examine himself from Larry’s perspective. The nice-guy disorder is having a negative effect on Paul’s ability to make choices. His decision-making ability is impaired when he gives away his power to others, including George and Larry, denying his own goals and desires. When he feels strongly about an issue, as he does in the case of breaking into the biotech industry, he needs to build his case, avoid the analysis paralysis that comes with over-analyzing the data, and present his case with confidence and the good judgment that has come with ten years of experience. It is that type of conviction in his ideas and opinions that will earn respect from both Larry and George. Paul prefers to hold back his opinions rather than speaking his mind in many situations to avoid confrontations. Overly nice guys, like Paul, tend to avoid situations where they disagree with someone or need to confront someone about poor job performance. Paul chooses to remain silent on issues in order to avoid judgment or spare the feelings of others. Paul allows his concern for others to lead him to prioritize their needs over his own work responsibilities and career. He also has a tendency to look the other way when managerial issues arise, as they have with his associate, Lisa. Because he wants to be a nice guy, and he feels bad about Lisa’s personal situation, Paul has been excessively lenient with her and continues to avoid confronting her about the decline in her work performance. Speaking his mind consistently and effectively will be one of the most challenging skills Paul will have to master. Recommendations In order to be an effective leader and CEO, Paul needs to become much more self-aware. Like many â€Å"nice guys,† Paul does not have a high level of self-awareness, which thwarts his ability to reach higher levels of effectiveness. He must become aware of how his choices are holding him back. He needs to develop an honest self-awareness that will enable him to deal constructively with his weaknesses and fully benefit from his strengths. Since Larry has been Paul’s boss for ten years, he probably knows Paul’s strengths and weaknesses better than Paul knows himself. Paul needs to muster up the confidence to ask Larry for his constructive criticism. In this way, Paul will tap into Larry’s insight to help identify and minimize his weaknesses and identify and employ his strengths in order to maximize his effectiveness as a leader. Paul needs to drop his defensive attitude in order to hear and really listen to Larry’s advice, understand it as he never has before, and then take immediate action on that on that advice. Paul needs to start thinking of confrontation as an effective communication tool that will enable him to solve problems as quickly as possible. He must realize that his leniency with Lisa has reached a point where it compromises his ability to deliver on his business commitments. His reticence to speak frankly with her to resolve the work issues is ultimately harming both of them. Paul needs to address the issues in an honest and open conversation with Lisa; otherwise her work may continue to suffer, leaving him with only unpleasant options for dealing with it. Conclusion/Summary Paul has become overly focused on trying to be helpful and nice to others, resulting in an imbalance that has diminished his effectiveness as a leader. When Larry told him that he was not the first choice for CEO, presenting Paul with the evidence that things were not going as he thought, Paul continued to look externally to blame George for the misunderstanding. Paul needs to take a good, hard look inward to grasp an understanding of the connection between his nice-guy behavior and its negative consequences, and then accept that he must alter those behaviors in order to achieve his business success targets. As he becomes aware of his shortcomings, he will be able to find ways to eliminate them through training, mentoring, and by surrounding himself with people who have complementary skills. While identifying and minimizing his weaknesses through self discovery, Paul also needs to identify and emphasize his strengths. He cannot allow his nice-guy, self-sacrificing tendencies to lead him down the path to a job that is not in alignment with his talents and goals. Essentially, Paul needs to find a balance between his natural tendency toward niceness and an appropriate level of assertiveness. References Edelman, R. C. , Hiltabiddle, T. R. , & Manz, C. C. (2008). Nice Guys Can Get the Corner Office: Eight Strategies for Winning in Business Without Being a JERK. New York, NY: Penguin Group (USA) Inc.